DeepSeek Shakes Tech Giants As Microsoft, Meta Defend AI Bets And Apple Gains Renewed Hope
Birgul COTELLI, Ph. D.
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The rise of DeepSeek, a cutting-edge Chinese AI app, has been sending shockwaves through global tech markets, challenging industry leaders and reshaping the AI landscape.
Microsoft and Meta’s CEOs are doubling down on their hefty AI investments, defending their long-term vision as DeepSeek’s breakthrough indicates the fierce competition ahead.
Meanwhile, Apple, struggling to keep pace in AI, sees a potential turning point as DeepSeek’s success injects fresh momentum into the sector.
With China’s AI ambitions surging, DeepSeek’s emergence signals a new era of innovation, intensifying the global race for AI dominance.
Chinese AI App DeepSeek Rattles Tech Markets
A groundbreaking AI breakthrough from China is sending shockwaves through global technology markets, raising concerns that the United States may be losing its dominance in artificial intelligence. DeepSeek AI, a newly popular AI app, has soared to the top of Apple’s App Store in the U.S., signaling a seismic shift in the AI landscape.
Tech Market Turmoil
The emergence of DeepSeek rattled investors, triggering a 16.9% drop in NVIDIA shares and leading to a 1.5% slide in the S&P 500. The Nasdaq Composite Index suffered a 3.1% decline, its worst performance in over a month. The volatility stems from fears that DeepSeek’s AI advancements—offering capabilities comparable to OpenAI’s ChatGPT, Anthropic’s Claude, and Google’s Gemini at a fraction of the cost—could disrupt the AI sector's existing balance of power.
“DeepSeek has gained popularity because it has shown simply how good it is at the tasks consumers care about,” said Hodan Omaar, a senior AI policy analyst at the Center for Data Innovation. Omaar had previously highlighted DeepSeek as a rising force in a June report, noting that the technological gap between Chinese and American AI models was rapidly closing.
DeepSeek’s Competitive Edge
Unlike its Western competitors, DeepSeek offers users a high-performance AI experience with lower computing costs, making it an attractive alternative. The app’s success has been fueled by features such as real-time contextual insights, personalized search recommendations, and seamless integration with productivity tools. According to Mark Vena, president of SmartTech Research , DeepSeek’s emphasis on data security and privacy has also strengthened its appeal among users seeking trustworthy AI solutions.
Rob Enderle, an analyst with the Enderle Group, believes cost is a key factor. “It has the reputation of being one of the best generative AI engines but is substantially less expensive to use than its competitors,” he said.
Skepticism and Transparency Concerns
Despite the excitement, some industry analysts remain skeptical. DeepSeek’s claims that its R-1 model outperforms OpenAI’s latest offerings have yet to be independently verified. “Verifying DeepSeek’s performance claims can be challenging due to limited transparency and potential restrictions on independent testing, especially given China’s regulatory environment,” Vena cautioned.
Security experts have also raised concerns about potential flaws. “The shortcuts these Chinese developers found may have hidden flaws, massive security gaps, or other issues we can’t anticipate yet,” warned Willy Leichter, CMO of AppSOC. Some analysts speculate that China’s government may be using DeepSeek’s success as a geopolitical tool to counteract Western AI export restrictions.
Implications for U.S. AI Strategy
DeepSeek’s rise shows China’s determination to overcome Western semiconductor restrictions. By optimizing software to operate effectively on less advanced chips, the company is demonstrating that AI progress is not solely dependent on cutting-edge hardware.
“This is intended to prove that export controls alone may not be sufficient to curb technological progress in adversarial nations,” said Ted Miracco, CEO of Approov Mobile Security. “The U.S. may need to ‘double down’ on sanctions by focusing more on software-based regulations and fostering innovation rather than relying solely on hardware restrictions.”
However, Enderle believes the restrictions may have backfired. “DeepSeek showcases how chip blocks are forcing China to advance its own technology more quickly,” he noted. “China appears to be even better than Japan was at reverse engineering or even stealing competitive technology.”
A New Era of Open-Source AI?
One of DeepSeek’s most significant contributions is its role in democratizing AI access. The company’s decision to make its AI model available under an MIT license could accelerate open-source innovation worldwide. “By making such a powerful model openly available, it not only democratizes access to cutting-edge technology but also fosters global collaboration,” said Andrew Bolster, senior R&D manager at Black Duck.
However, concerns remain over the ethical implications of AI development without stringent oversight. Some experts warn that open-source AI could empower malicious actors just as much as innovators, raising questions about security and responsible AI deployment.
Conclusion
DeepSeek’s rapid rise signals a shifting power dynamic in artificial intelligence, challenging U.S. tech giants and forcing a reevaluation of existing AI strategies. While its technological breakthroughs and affordability make it an appealing alternative, transparency concerns and geopolitical tensions complicate its adoption. Whether DeepSeek represents a genuine leap forward or merely a short-term market disruption, its impact on the AI industry—and global tech competition—cannot be ignored.
Microsoft, Meta CEOs Defend Hefty AI Spending After DeepSeek Stuns Tech World
Days after Chinese upstart DeepSeek revealed a breakthrough in cost-effective AI computing that sent shockwaves through the U.S. technology industry, the chief executives of Microsoft and Meta defended their massive spending, asserting that it was key to maintaining a competitive edge in the rapidly evolving AI landscape.
DeepSeek's rapid advancements have raised concerns over America's dominance in AI. The Chinese company's models claim to match or even outperform Western counterparts at a fraction of the cost. However, U.S. tech leaders emphasized that large-scale investment in computing infrastructure was necessary to support the growing demand for AI solutions in the corporate sector.
The Cost of Staying Competitive
"Investing 'very heavily' in capital expenditure and infrastructure is going to be a strategic advantage over time," said Meta CEO Mark Zuckerberg during a post-earnings call.
Microsoft CEO Satya Nadella echoed this sentiment, arguing that robust spending was necessary to overcome capacity constraints that have hindered the company's ability to capitalize on AI.
"As AI becomes more efficient and accessible, we will see exponentially more demand," Nadella told analysts.
Microsoft has earmarked $80 billion for AI initiatives in the current fiscal year, while Meta has pledged as much as $65 billion. By contrast, DeepSeek reportedly spent just $6 million to develop its AI model. However, U.S. executives and industry analysts caution that this figure likely reflects only computing power expenses, not overall development costs.
Investor Concerns Over AI Expenditures
Despite these assurances, some investors are growing impatient with the hefty spending and the lack of immediate financial returns. Shares of Microsoft, which is widely seen as a leader in the AI race due to its partnership with OpenAI, fell 5% in extended trading after the company announced that Azure cloud growth in the current quarter would fall short of estimates.
"We really want to start to see a clear road map to what that monetization model looks like for all of the capital that's been invested," said Brian Mulberry, portfolio manager at Zacks Investment Management, which holds shares in Microsoft.
Meta also presented mixed signals, reporting a strong fourth quarter but issuing a lackluster sales forecast for the current period.
"With these huge expenses, they need to turn the spigot on in terms of revenue generated, but I think this week was a wake-up call for the U.S.," said Daniel Newman, an analyst at The Futurum Group. "For AI right now, there's too much capital expenditure, not enough consumption."
Balancing Investment and Returns
There are signs that executives are adjusting their strategies to address investor concerns. Microsoft CFO Amy Hood stated that the company's capital spending in the current and next quarters would remain around the $22.6 billion level seen in the second quarter.
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"In fiscal 2026, we expect to continue to invest against strong demand signals. However, the growth rate will be lower than fiscal 2025 (which ends in June)," she said.
As AI competition intensifies, U.S. tech giants must navigate the balance between heavy investments and proving their AI strategies will deliver long-term financial returns.
Apple’s Flagging AI hopes Get Revival From DeepSeek’s Emergence
The emergence of Chinese artificial intelligence startup DeepSeek might be sparking fresh optimism about Apple’s AI prospects. While DeepSeek’s breakthrough triggered a sharp selloff in AI chipmaker NVIDIA, it may provide the catalyst Apple needs to drive long-anticipated consumer upgrades to AI-powered iPhones.
AI Breakthroughs and the iPhone Upgrade Cycle
DeepSeek’s AI model, which demonstrated strong performance despite dramatically lower costs and fewer high-performance chips than its competitors, has reshaped market expectations. The startup’s ability to deliver powerful AI at a fraction of traditional costs raises the possibility of an accelerated wave of AI-driven app innovation, potentially spurring demand for Apple’s AI-integrated devices.
"It seems like the cost of AI has just come down, which means we could be about to hit an S-curve of app innovation and AI adoption, and if that happens, the bull case for Apple writes itself," said Andrew S. Choi, portfolio manager at Parnassus Investments.
This shift in AI accessibility could finally prompt consumers to upgrade their iPhones for AI-specific capabilities, a trend that Apple has been banking on but has yet to materialize.
Apple’s Stock Gains Amid Market Uncertainty
Despite lingering concerns about Apple’s growth trajectory, its stock has surged 7.4% last week—outpacing the Nasdaq 100 Index, which has declined 1.7%. However, Apple remains down 4.4% year-to-date and continues to lag behind other tech giants.
Apple’s AI ambitions were a major driver of its 30% stock gain last year, with investors betting on AI-powered iPhones as a new revenue engine. However, early 2025 saw sentiment sour as concerns over weakness in China, potential tariffs, and disappointing forecasts led several firms to downgrade Apple’s stock.
"They’re waiting for others to spend and then they’ll benefit from building AI into their applications," said David Volpe, CFA, deputy chief investment officer at Emerald Advisers, LLC . "I get that, but at the same time, show me the growth because I’m just not seeing it."
Apple’s AI Play: Waiting for the Right Moment?
Unlike competitors such as Microsoft and Meta, which have poured tens of billions into AI infrastructure, Apple has taken a more measured approach. This strategy has frustrated some investors who want clearer evidence that AI will drive meaningful revenue growth.
At nearly 32 times estimated earnings, Apple’s valuation is more than 50% above its 10-year average. Yet, its revenue growth has been negative in five of the past eight quarters. Analysts expect a 5.2% revenue increase for Apple in its 2025 fiscal year—less than half the projected 12.2% growth for the overall tech sector.
Despite these concerns, Apple remains a favorite among long-term investors. With its massive user base, high-margin services, and aggressive share buybacks, Apple continues to be viewed as a stable and well-managed business.
"If we end up seeing killer AI apps, I think this valuation fits over the long term," Choi noted. "Absent that, however, it is getting harder and harder to justify this price."
Looking Ahead
DeepSeek’s rise may have disrupted the AI landscape, but it has also injected new life into Apple’s AI prospects. If lower-cost AI leads to an explosion of new applications, the long-awaited iPhone upgrade cycle could finally take off. For now, investors will be watching Apple’s earnings closely for signs that its AI strategy is paying off.
Conclusion
DeepSeek’s rapid ascent marks a pivotal moment in the evolution of artificial intelligence, signaling a new era where cost-efficient, high-performance AI is no longer exclusive to Western tech giants. As the AI landscape becomes increasingly competitive, innovation is accelerating beyond traditional strongholds, with China demonstrating its ability to challenge long-held dominance in the sector.
Looking ahead, the next phase of AI development will be shaped by several key factors: the democratization of AI through open-source models, the optimization of software to reduce dependency on cutting-edge hardware, and the growing influence of regulatory frameworks in shaping global AI competition. Companies that successfully integrate AI into consumer and enterprise applications—while maintaining transparency and security—will have a strategic advantage.
For major U.S. tech players, the challenge lies in balancing heavy AI investments with clear monetization strategies. Microsoft and Meta’s continued infrastructure spending underlines the belief that AI will reshape industries, while Apple’s cautious approach highlights the need for practical, consumer-driven AI adoption. Meanwhile, DeepSeek’s success raises critical questions about how emerging players can disrupt traditional market dynamics with more efficient AI solutions.
As AI costs decline and accessibility improves, the next wave of AI-driven innovation could fuel unprecedented advancements in automation, personalized computing, and enterprise solutions. The race for AI supremacy is no longer just about who has the most powerful models—it’s about who can integrate AI seamlessly into everyday life, creating real-world value and transforming industries at scale.
Sources: Technewsworld.com Reuters.com Moneycontrol.com
DeepSeek AI Meta Apple Google Microsoft NVIDIA Nasdaq S&P Global Anthropic OpenAI Center for Data Innovation Enderle Group AppSOC Approov Mobile Security Massachusetts Institute of Technology Black Duck Zacks Investment Management The Futurum Group Parnassus Investments Emerald Advisers, LLC SmartTech Research 彭博资讯 Reuters
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Master Future Tech (AI, Web3, VR) with Ethics| CEO & Founder, Top 100 Women of the Future | Award winning Fintech and Future Tech Influencer| Educator| Keynote Speaker | Advisor| (ex-UBS, Axa C-Level Executive)
4 周Interesting view- Deepseek might trigger a new "Iphone moment": "This shift in AI accessibility could finally prompt consumers to upgrade their iPhones for AI-specific capabilities, a trend that Apple has been banking on but has yet to materialize."
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1 个月Is that good or bad news for Europe? Can we catchup in the AI race?
Thanks for the article Birgul COTELLI, Ph. D.. AutoKeybo runs DeepSeek.
Advocate Supreme Court of Pakistan.
1 个月Very informative.
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1 个月Insightful ???? thanks for sharing ?