DeepSeek Exposed ??

Happy Thursday

Here’s a thought, can success be too much, too fast?

DeepSeek went from underdog to AI sensation overnight, only to face a massive security crisis just as it hit its peak. A cautionary tale… or just the cost of rapid growth?

Either way, there’s plenty to unpack this week. Let’s dive in.

Microsoft Performance Max Gets LinkedIn Targeting & Advanced Measurement Tools

Microsoft is piloting major updates to Performance Max, introducing LinkedIn integration and enhanced measurement tools, giving advertisers more control and precision in their automated campaigns.

What’s New:

• LinkedIn Targeting: Advertisers in key markets can now use company, industry, and job function signals for better audience targeting.
• Granular Reporting: More detailed performance insights, including audience segments and asset tracking.
• Smart Conversion Tracking: Adjust conversion values in real-time based on location, device, and business needs.
• New Customer Targeting: Focus on acquiring new customers or increase bids for first-time conversions.

These updates could make Microsoft Performance Max a strong competitor to other automated ad platforms, especially for B2B marketers leveraging LinkedIn’s professional data.

?? Link to the article

LinkedIn Updates ‘Top Voice’ Badge Requirements

LinkedIn is refining its Top Voice badge criteria, making it more exclusive and based on sustained engagement, expertise, and content quality. The update aims to recognize consistent, high-value contributors rather than one-time viral posts.

?? Read More Here

Reminder: Build zero click marketing into your strategy

Why Zero-Click Marketing Should Be Part of Your Strategy ?

Connecting with your audience without relying on clicks is more important than ever. Zero-click marketing keeps your brand visible and builds trust by delivering value directly where your audience spends time, no extra steps needed. When done right, engagement flows naturally, and conversions follow.

?? Read our full blog here

Meta Introduces Messenger Integration for Lead Forms

Meta is making lead generation more seamless with a new “Connect with leads on Messenger” option in Facebook forms. This feature allows users to check a box after submitting a form, instantly opening a Messenger chat with your business.

Why It’s Useful:

• Creates a direct communication channel right after lead submission.
• Reduces friction and increases engagement opportunities.
• Opens doors for automated flows, allowing businesses to nurture leads instantly.

This update could transform how businesses interact with potential customers—try it out and see how it works for you!

?? For full details

What's Buzzing ??

DeepSeek’s Meteoric Rise… and Sudden Downfall?

Imagine leading the AI race, leaving competitors in the dust—only to hit a wall at full speed. That’s the story of DeepSeek, the China-based AI chatbot that skyrocketed to the top of the App Store, surpassing OpenAI and Grok in just a week.

?? The Rise:

• Over 1M downloads in record time, doubling Grok’s numbers.
• Claims to rival GPT-4o & Claude 3.5 Sonnet, at a fraction of the cost.
• Janus-Pro, their image model, reportedly outperforms DALL-E3.

?? The Fall: While DeepSeek was making headlines, cybersecurity researchers uncovered a catastrophic security flaw:

• Unprotected databases exposed user chat histories, API keys, and system logs.
• Hackers could have taken full control of the platform.
• Trust is now shaken, users, competitors, and regulators are all watching closely.

?? The Lesson? Innovation alone isn’t enough. The bigger you get, the more vulnerable you become. Without solid security, success can turn into a major liability.

?? Source here

Threads Begins Testing Ads in the U.S. & Japan

Meta’s Threads is rolling out its first ad tests in the U.S. and Japan, signaling a new phase for the platform’s monetization strategy. As brands explore advertising opportunities, this move could shape how Threads competes in the social media ad space.

?? Read More?

Ad Masterpieces

Spec commercial - SONY

A perfect mix of drama, sound, and immersive visuals, this is brand storytelling at its finest.

That’s a Wrap for This Week!

From major AI breakthroughs to marketing trends shaping the industry, this edition covered the key stories you need to stay ahead. Don’t miss out on future insights, get them delivered straight to your inbox every week.

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