DeepSeek Craze, Threads Guide, & Shiny Penny Syndrome

Hey CTNRPM!

I got a new acronym for you… [Can’t Talk Now — Reading Perceptive Marketer].

Let’s make it stick!

SEO & SAIO

• You may have heard about the impact of the DeepSeek AI announcement on tech stocks last week. The ramifications of the new platform are still unfolding, but here's an interesting report from Forbes: DeepSeek is now incorporated in Perplexity. Microsoft is also leveraging DeepSeek's R1 model, according to PCMag. Both Perplexity and Microsoft say they are working around issues of privacy and censorship associated with DeepSeek's Chinese ownership. We're following these developments and will provide updates on how they do, or do not, impact Search AI Optimization (SAIO) strategies and tactics.

• Is Google testing Gemini 2.0 in AI Overviews? You betcha. The interesting part is the potential of a longer, deeper AI Overviews response with a multitude of citations.?

• Search Engine Journal has a comprehensive "rundown" on Advanced Strategies for SEO and Marketing Synergy. This series of articles pushes B2B brands (principles also apply to B2C) to integrate and align strategies like SEO with authentic, trust-building and performance-driven initiatives. From our perspective, it is well worth the read, but here’s my favorite takeaway: outside branding is mattering more and more in SEO.

Do Good Spotlight: One Tree Planted ??

Their goal is simple. Plant More Trees. One Tree Planted is a global organization focused on reforestation in North America, Latin America, Africa, Asia, Europe, and the Pacific. Every dollar supports the planting of trees. Check them out: One Tree Planted.

Digital Marketing

• Don’t fall for Shiny Penny Syndrome this year. (What’s that for marketers, you say? It’s when marketers fall into the latest tech trends and suspend progress on current goals. Think Metaverse.) Marketing Dive has some observations as we step into a new year of experimenting with GenAI. Highlights include:?1. Consumer Unease: AI-generated ad videos were labeled more annoying than conventional ads. 2. Efficiency: Marketers will continually experiment with utilizing GenAI for procedural/research/personalization tasks. 3. So Many Choices: Deciphering the best GenAI tool for specific marketing needs can be difficult.

• Meta released a guide on Threads. Learn about voice notes, GIFs, and polls, post editing, scheduling (which was rolled out to all users recently), cross-posting to Instagram, and how to use the app’s advanced search functions. For a short wrap-up, check out Social Media Today.

Thoughts to Take With You… ??

Have you heard of a gratitude journal??

It is exactly what it sounds like. Writing down the aspects in your life that spark gratitude can make you notice more things in which you are grateful.?

If you enjoy journaling or are curious, try it out. It’s such a simple concept that can do incredible good. ??

You got this ??

Natalie Lorenzo

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P.S. Brainiac Facts

What can make information travel at 350 miles per hour, runs on about 20 watts of power, and only weighs about 3 pounds?

YOUR BRAIN. ??

Let’s give this organ a little appreciation for all that it does on the daily: brain facts!