DeepSeek, ChatGPT and the Future of Search, Gen Alpha’s Influence on Marketing, and more.
Jason J. Zotara
Founder & CEO at Ten26 Media ? Football GM & Coach at Green Mountain High School ? Mentor at CU Denver Business School
The way we search for information is undergoing a radical transformation. Traditional search engines, once the gatekeepers of digital knowledge, are facing a paradigm shift as artificial intelligence-powered tools like DeepSeek and ChatGPT begin to redefine how users access information.
Instead of sorting through multiple web pages, users turn to AI chatbots that synthesize responses in real-time, fundamentally changing the digital landscape.
As AI-driven search changes how people interact with online content, brands must rethink their digital strategies to remain visible, competitive, and relevant in a world where AI, not search engines, is doing the heavy lifting for consumers.
The Rise of AI-Powered Search
AI-driven search engines like DeepSeek are designed to provide highly contextual, conversational responses that eliminate the need to browse multiple results pages. Unlike traditional search engines that generate ranked lists of links, AI models scan vast amounts of data, extract relevant insights, and present them in a human-like conversational format.
This model is gaining rapid adoption. A 2024 study from Gartner predicts that by 2026, traditional search engine volume will decline by 25% as users increasingly rely on AI chatbots and assistants for real-time answers and recommendations. Instead of manually clicking through different sources, users can now ask detailed, open-ended questions and receive immediate, curated responses.
This is a seismic shift for businesses that depend on search-driven traffic, SEO, and paid search advertising. Companies that fail to adapt will lose visibility in a rapidly evolving digital ecosystem where AI, not Google, determines what users see first.
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Industry News
AI is transforming Google Search, making it more intuitive and responsive to user needs. Evolving search behaviors also require new ways to succeed with Search advertising. Asset flexibility is key in order to build effective and relevant ads that deliver a great user experience.
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Founder & CEO at Ten26 Media ? Football GM & Coach at Green Mountain High School ? Mentor at CU Denver Business School
1 周#deepseek #chatgpt #marketing #advertising #paidmedia