A deeper conversation about hotel distribution and revenue

Welcome to Unpacked. No, not just another newsletter. These are the critical trends influencing the way hoteliers should be thinking about their revenue, exclusively from the name behind the only platform that powers more than 120 million reservations each year. In your inbox only every second month. We promise.

In our first edition, we unpack…

The latest data trends:

• A first look at the top countries that flocked to the Paris Olympics
• How the US Open will impact New York City’s hotels.

Plus, the latest conversations experts are having around revenue management:

• Digging deeper into profit-driven revenue management?
• The podcast everyone’s talking about.

The latest data trends

It’s clear that events are more than just a good time; they’re now powerhouse drivers of tourism and revenue for local economies.

Weeks after showing the impact of the Paris Olympics on the city’s hotels, we can now reveal the international countries that contributed the greatest in-person spectators:?

1. Germany?
2. United Kingdom
3. Italy
4. Netherlands
5. Belgium.

This month, nearly 1 million people are expected to visit New York City for the US Open tennis tournament and here’s what our data tells us about the impact on local hotels. For those keeping score, the finals weekend is set to drive a 16% spike in room rates.

The latest conversations experts are having around revenue management

Ah, revenue management. It seems to be on everyone’s lips, but who’s getting to the core of things?

We decided we would, and it was only apt that we called the series Revenue Management: A Deeper Conversation.

Our biggest takeaways so far:

• The top issue hindering the growth of revenue management is a supply issue. It’s alarming.
• We actually need a new term for ‘revenue management’. The costs are steep for neglecting it.
• The siloed worlds of data, systems and people are colliding. In fact, more than that, they’re converging. And, it’s dictating the future.

Trending podcast ??

Of the millions of reservations that pass through the SiteMinder platform each year, what's the most common room booked by travellers? We crawled our data to find out.

Our new podcast pays homage to our findings and to the people behind the 'revenue manager' title whose stories are yet to be told.

Two episodes are already live, so pop your headphones on and press play to learn more about:

• Shaizeen Contractor, Chief Commercial Officer at Trilogy Hotels
• Marit Connell, Director of Revenue at TFE Hotels.

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