Deepawali and the Products of Dreams
Like every year, the long festive season is around untill Deepwali weekend and we all have started thinking of buying gift, attire, or every possible item of our dreams which is in our budget. It is the time of year when every individual wants to celebrate the festival of lights, with full of passion and inclusion of khiloney & kheel-batashey, sweets, wearing of new fashioned ethnics clothes especially by our gorgeous indralok ladies. The exchange of stylish gifts, modern lighting pomp & show may commercialize this festi enough, we hardly forget the puja of Laxmi with diya-baati & late night cards playing with daru & chakna.
However, the laxmi factor do play a significance architectural role to design the festival of light effectively to produce more happiness in peoples’ lives. And the lena-dena culture of Indian festivals has made every individual to buy something for them and their core or close relatives. Hopefully, people do receive their bonus part if they are lucky enough to offset their Deepwali expenditure. Whether it’s a high profile richy or gareeb ka beta, all want to celebrate and do dream of buying something or valuables this season. But it is the middle class which mostly do the business of buying and try to make their dream purchase theory successful in practical life.
So have you planned yet what you are going to purchase this Diwali other than dry fruits, clothes, and routine gifts for exchange? What are the top things which are sought after by many of us, let’s have look?
Apna Ghar
This the most desirable pursued purchase after naukri and chokri of any household, whether it’s single set of BHK or bungalow equipped with sophisticated modern facilities. The house of own is a lifetime achievement for lots of Indians till date and people always prefer apna ghar compare to rented flat. The boom in real estate industry managed to introduce affordable housing scheme and last five years the estimated pricing has been down to 30 to 40%. RERA has also tightened the norms of the industry, however buying a dream house from private builders still needs hard search. Now it depends on the individual to buy ready to move or construction link according to their needs and capacity. But do proper due diligence, take help of real friends, relatives, and banks before investing any money on your dream home.
Home Appliances
If your old fashioned refrigerator is not cooling your drinking water properly or your TV set is HD ready only, time to get hi-tech, multi door fridge with low power consumption rating and you could also change your viewing expiring while having full HD/UHD/Smart TV installed in your living room. Ladies can have a new oven, the electric rice cooker for new cooking experience or may have stylish hob for their dream rasoyi with must have chimney for smoke free ventilation. Try new sofa set, dining table for displaying of kaju katle and other desi sweets to impress your guests on this Diwali.
Apni Gaddi
After the house what people looking for is at least having family cars. In India mostly hatchback cars are preferred by families, now due to easy EMI and faster loan process people’s expecting more and even going for mini SUV and luxury sedan. Most of the competition among the big player like Maruti, Hyundai, Ford, Mahindra and Renault. Automatics are also starting attracting consumers especially ladies due to easy drive at heavy city traffics. Lots of options are available to book your dream car, but the best car for you depends on your personal choice & requirements. Diesel or petrol, manual or auto, SUV or hatchbacks, features & specifications and after sales services are top keys to ponder upon before you submit your booking amount to a sales person at the showroom.
Gold & Jewelries
Even centuries has passed but gold has never lost its glitters and gold jewelries are still on top as a buying asset for Indians, especially by women. The new modern technology has also given the jewel industry new power to make delicate design easily, but some people might prefer traditional handmade jewelry from local Sunaar. The elite showroom in big cities displays wide range of fascinating collection of diamonds, gold, and gems at the different range of pricing. As per your budget, this season you too can catch up something special for your loved one to match with the dress, to be worn at the time of Diwali Pujan.
Mobiles & Gadgets
This digital age has increased sales of smartphones, laptops, ipods and smart watches and interestingly time has too changed dramatically for the youngster and they are not interested wasting money on bursting firecrackers but enthusiastic to record live streaming video of Diwali Party/Bash for the social media account. So this time too if you didn’t get your iphone, can go for online offers from Samsung, Nokia or Xiaomi or desi companies. Travel lovers & photo shooter too have options to have DSLR with lots of discount offer. The Laptop is becoming necessities for every household in cities for educating children and professionals. So if you are a gadget geek, its best deal might wait for you at malls, local shop or your favorite online stores. Install shopping apps and shoot your Diwali order now.
So start thinking of buying your stuff if you can, as this year’s Diwali is never going to come back !!