Deep or Shallow?

Triple Espresso:

Deep or shallow?

How are you going to play your business and your life?

Now I know that most would SAY deep, but their behavior makes it quickly apparent that they much prefer to play in the kiddie pool.

Deep makes waves. If you're not making waves and pushing buttons, your just playing in the shallow end of the pool...

Deep takes time ALONE; shallow takes a lot of social activity and a lot of company...

Deep takes much study, wrestling with your own Resistance and Demons, and deep contemplation. Shallow is endlessly busy running here and there, doing this and that, and feebly attempting to escape the person you don't even know and really don't like...

Which of course is yourself.

Deep takes Self-Awareness, something very few truly have, for Self-Awareness takes hard personal work and brutal honesty; and it's just not that hard to play in the shallows...

Most don't want to work that hard.

Deep takes the discipline to ONLY take on the customers you are prepared to serve fully and completely; and of course go deep with them. This turns them into clients. 

Customers come and go, clients stay.

Shallow means you're constantly on an endless churn and burn. So busy hunting for a new fix, a new customer, a new shot of dopamine, that there's no way you can masterfully serve, much less go deep, with the customers you have. 

As a result they never become clients.

So which do you choose?

How do you want to live your life?

What do you want to leave behind as your contribution to the world?

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