Deep Rooted Raises has closed a USD 12.5 million round led by IvyCap with participation from all our existing investors - Accel, Omnivore & Mayfield.D

We are thrilled to #announce that we’ve closed a #USD12.5Mn round led by #IvyCap with participation from all our existing investors - #Accel, #Omnivore & #Mayfield.?

At Deep Rooted, we are redefining the way #freshproduce is grown, handled and delivered to #endconsumers. With a #uniquemodel that benefits #consumers and #farmers equally, we are building India’s first brand in Fruits & Vegetables. We are #excited that this #fundraise will further embolden our path towards that #mission.

Each day, we strive and #aspire to create an #equitable balance between our two key #stakeholders - the farmers and our #benefactors.??

Farmers: We are already in the business of managing India’s largest network of #horticultural farms with over 1000+ acres #strategically situated in and around #Bangalore, #Hyderabad & #Chennai. We are enabling small land-hold partners with #fullstack #agronomy service so that their yields and #productivity are #sustainable,and every crop cycle yields #profit. Our depth of #engagement with the #farming #community stands out compared to any other peer in the #agriculture space. We see farmers as partners. In their #success, lies ours.?

Consumers: Today’s consumers are more discerning about their #lifestyle #choices. From their #dietary habits, to the need of eating right, there is a noticeable shift to a more #conscious #society. Today, choices are plenty but the majority of these are laced with opacity, false-promises and lack of #transparency. With over 200+ #fruitsandvegetables - perennial and #seasonal, #local and #exotic - all sourced from farms that we manage, we are a one-stop-shop for our consumer’s daily dietary needs. With us consumers don't have to worry about lack of #availability, inconsistent #quality or produce being #contaminated. With a #happy consumer base of over 1.5 lakh consumers, our #tribe is #growing bigger and #stronger with every #passingday.

With this #fundraise, we intend to entrench presence in Chennai in addition to the currently #operational cities of Bangalore and Hyderabad. Every step of the way is going to be meaningful and driven to our #core #promise of ensuring fruits and vegetables are grown #right .?

The last 6 months in the F & V space has been a frenzy in both directions - #upwards and #downwards. A lot of the action was focused on achieving rapid, but transient, scale, via the tried and tested short-term #interventions. Many of those players have fizzled out. Growing meaningfully, and achieving #sustainable growth is the #mantra for tomorrow, and we at #DeepRooted.Co are in the process of creating the right #value assets.?

There is much to do still.

Onward and upwards!

Read more at Economic Times.