Deep Insights: Dive more into mini-game advertising

Mini games are a very common marketing method for mobile games. As the advertising for mobile games has entered its late period, many game companies are faced with decreasing target users and a surging advertising cost, and have to resort to this “cunning” marketing method in order to acquire more new users.

There are many types of imaginative mini-game ad creatives in the mobile game market. The following is a brief summary of some brilliantly effective types of mini-game ad creatives recently?provided by SocialPeta.

Ⅰ. Creatives featuring dog heads and line-drawing

X-Hero

Q4 2022 witnessed a boom of creatives of this type, and many games are still using such creatives that are characterized by catchy BGM and a failure in the end, tempting gamers to download the games.

Ⅱ. Creatives featuring pin-pulling puzzle

Envoy

Pin-pulling puzzle in the early days was the main part of creatives for the hot match-3 games [Gardenscapes] and [Homescapes]. And [Pull Him Out], a game inspired by those creatives, achieved a lot of downloads. Now such creatives are the main marketing method of the SLG [Envoy], obtaining quite a lot of impressions thanks to their puzzle element and highly interactive effects.

Ⅲ. Creatives featuring stickmen and tower-climbing

Mighty Party

Creatives of this type are popular among RPG advertisers, and battle tower-climbing creatives once helped the classic card RPG [Hero Wars] gross a surging revenue again. Now tower-climbing creatives are in a new form. Stickmen-and-tower-climbing creatives are a wonderful combination of battle and puzzle, highly expressive and very effective in stimulating gamers'?curiosity.

These are some of the most popular mini-game creatives in the world. You're welcome to leave a like or comment if you want to read more similar articles. Soon we will provide more summaries of mini-game advertising creatives.