A Deep Dive Into Type, Design and Production: Fresh Takes on Classic Type
It’s a given in design that trends are part of the landscape.
Something gets hot and suddenly it’s everywhere (rose gold foil anyone). To me the interesting thing about trends is how they build on themselves. And type design is no different. Trends come and go but true classics always inspire.
Inspired is exactly how one feels after experiencing Neenah Paper’s newest promotion, Fresh Takes on Classic Type.
Designed by Kansas City-based Willoughby Design, Fresh Takes on Classic Type merges contemporary typefaces and design with the textures of legendary CLASSIC Papers.
The 9.5″ x 12″ book features six French-fold spreads featuring an interactive story crafted specifically for each typeface. Each spread contains a pull out, pop up, or put-it-together piece to help tell the story, and a quote from each typeface creator.
Check out some sweet type, design and production with an in depth look at the newest piece from Neenah. Plus learn how you can score one for your print sample file in our two part series on Fresh Takes on Classic Type. Read more