Deep Dive Newsletter - January 2023

AI in Business

Account-based marketing (ABM): How targeting high-value accounts can boost ROI

ABM is a highly targeted and personalized approach that focuses on specific, high-value accounts. Rather than trying to reach many potential customers, ABM focuses on a smaller number of key accounts that align with the company’s goals.

Target Best Prospects for B2B by Using Lead Scoring

You can collect leads with various methods and strategies. However, what is the quality of leads you got? For sure, all leads are not equal. You can handle this problem with lead scoring. That is, lead scoring is a system where you rank the leads you get. Your scoring may diversify depending on demographic information, behavior, and transactions.

AI in Business for SMBs as Digital Transformator

Artificial Intelligence (AI) has been recognized as one of the central enablers of digital transformation in several industries. Robotics, automation, speech recognition might be considered as an industry itself. But, AI can be applied by SMBs to improve their businesses, their services, their processes, or their products, too. Many SMBs are struggling in finding their path in the big, unclear AI world in this digital century.

SEO Tools

5 helpful tools for detecting AI-generated content

Was the article you’re reading created by an AI or written by a human? That distinction is getting harder and harder. Google has already announced that it’ll give more weight to high-quality content on results pages with the Useful Content Update. A story or an email you read this morning may have been written by an AI, but on the other hand, various tools detect such content.

Data Science

What does the former Data Studio promise as the new Looker Studio?

Looker Studio is a cloud-based tool and accessible from any web browser, and users can collaborate on projects in real time. It’s suitable for many users, including business analysts, marketeers, and data scientists. In addition, organizations of all sizes use it to visualize and analyze data for various purposes, such as understanding business performance, identifying trends, and making data-driven decisions.

PPC Posts You May Have Missed

PPC Posts You May Have Missed This Month, January 2023

We’re highlighting some great posts regarding PPC every month so you won't miss anything!

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