Deep Dive into Mexico's iGaming

In recent years, Mexico has come to be seen as one of the leading Tier-2 GEOs.?

Today we, alongside 1win Partners , start a four-part series diving into the intricacies of Mexico’s iGaming market, exploring the causes of its boom, and analyzing future perspectives.??

PART ONE: INTRODUCTION TO BETTING MARKET IN MEXICO

First, let’s see which sports are most popular in Mexico and most frequent betting choices.?

• Soccer: Mexico's national obsession, driving massive fan engagement.
• Baseball: Second in popularity but not importance.?
• Boxing: A leader among all combat sports.
• Lucha Libre: Colorful, high-energy wrestling unique to Latin America.
• Taekwondo: Reflecting Mexico's adherence to martial arts.
• Bullfighting: Controversial but culturally significant, a legacy of the Spanish culture.
• Charrería: Similar to rodeo in the US, it celebrates the cowboy heritage.

Here’s what motivates Mexico’s betters:

• Winning Money: 41% motivated by the chance to win cash.
• Excitement: 43% seek thrills and adrenaline.
• Entertainment: 27% find betting enhances their sports experience.
• Competition: 32% enjoy the competitive aspect.
• Atmosphere: 21% drawn to the lively betting environments.
• Curiosity: 18% want to try something new.
• Leisure: 14% see betting as a hobby.
• Social Influence: 14% influenced by friends.

When it comes to online vs. offline preference, research conducted by YouGov in 2021 shows that 63% of active betters in Mexico choose iGaming platforms over offline options.?

Overall market size supports the growing trend, with an estimated Gross Gaming Revenue (GGR) of $2 billion.?

Projections suggest a further 33% growth in the coming years, underscoring the significant opportunities within the industry.

That’s it for now, stay tuned to Part Two when we will delve into licenses and all things legal when it comes to iGaming in Mexico.?