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The Decoy Effect: How You Are Influenced to Choose Without Really Knowing It [Best Reads]
This article is part of my LinkedIn Newsletter series. Subscribe today to get the latest on Behavioral Design: The Intersection of Psychology, Technology, and Business.
In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology and business. I hope you enjoy them!
Humans Aren't Designed to Be Happy - So Stop Trying! (GetPocket) Happiness frequently fails to meet our expectations. Perhaps our expectations are a bit too high.
The Decoy Effect: How You Are Influenced to Choose Without Really Knowing It (Get Pocket) The decoy effect is the phenomenon where consumers swap their preference between two options when presented with a third option.
Algorithmic Radicalization - The Making of a New York Times Myth (Medium) The mainstream media has been eager to promote the idea that users are manipulated by an impersonal algorithm into a world of conspiracy theorists, provocateurs and racists.
It's time you learned how to pay attention (Metro) Understanding distraction and overcoming it is important.
3 Practices To Become Indistractable At Work (Forbes) I outline a few key practices on how to become indistractable at work.
Happy Reading!
- Nir
PS - My new book Indistractable: How to Control Your Attention and Choose Your Life is now available in hardcover, ebook, and audiobook! Get it now at: Indistractable.com.
If you order now, I'll send you great bonus content like my introductory video course, the 80-page Indistractable work book, and access to dozens of indispensable tools for becoming indistractable. Claim your bonus content here after you get the book: https://www.nirandfar.com/indistractable/#claim-bonuses
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Nir Eyal is formerly a Lecturer in Marketing at Stanford's Graduate School of Business. His first book, Hooked: How to Build Habit-Forming Products, is an international bestseller and taught companies how to design more engaging products. His second book, Indistractable: How to Control Your Attention and Choose Your Life, reveals the Achilles' heel of distraction and provides a guidebook for getting the best of technology without letting it get the best of us. Nir blogs at NirAndFar.com
A Creative Director | Creative problem solver | Economist of Commerce & Marketing
5 年I like this, didn’t know it had a name. i recently wrote an article about dark patterns and how to use creativity ethically and responsibly. Sweet
Entrepreneur | Ex-Google Research | Exit to Goldman Sachs PhD Harvard | MBA Columbia
5 年Nice piece, this (a bit abstracted) would be similar to the Independence of Irrelevant Alternative (IIA) property which doesn't hold in real world. Link: https://en.wikipedia.org/wiki/Independence_of_irrelevant_alternatives#:~:text=In%20voting%20systems%2C%20independence%20from,Y%20would%20win%20the%20election.
The Middle Manager Coach | I help ambitious middle managers overcome burnout and get increased autonomy in 30 days or less. | Join 300+ on the Middle Manager's Burnout Breaker Newsletter??
5 年Nir Eyal decoy affect. New learning. Thanks for sharing.
Organisational Development and Change Management - ODCM & Employer Branding; Cornerstones of Business
5 年Interesting article about asymmetric dominance – phenomenon. Thanks for sharing Nir Eyal