Decoy Effect: A Clever Technique in Marketing

In the world of marketing, the decoy effect is crucial in shaping our decisions. Imagine shopping for popcorn in a? theatre. Popcorn sizes: small, medium and large, here they implement a decoy effect, the decoy effect is strategically added to? make one choice more attractive.

Let's look at it..? the small popcorn is 100 and the large popcorn is 190. Here, introduces? decoy - a medium popcorn is 170. Suddenly we feel that large popcorn is?a better deal.

This trick takes advantage of how we make decisions. Businesses use the decoy effect to take consumers towards preferred choices. Knowing about the decoy effect helps us make smarter choices when dealing with marketing tactics.