DECONSTRUCTION - NOT WHAT YOU MAY THINK.

"Deconstruction is a critical method of analyzing something to understand its underlying assumptions, ideas, and frameworks. It can analyze art, literature, philosophy, and more."

Why does the space shuttle burn more fuel during lift-off than during its entire orbit around the Earth? It needs to push through the force of gravity to get there, but once it's in orbit, it just goes.

We are experiencing a change in our business at the moment, and it is really uncomfortable and nerve-racking, but this 'deconstruction phase' is meant to bring with it some different emotions.

These feelings are the brain's way of trying to protect you.

You need to go through this phase when you try to implement new things, in business or personally.

Personally, if you want to implement new habits or make an improvement- (mental health aside- this applies to everyone), you need to push through your brain's resistance that tries to convince you that it isn't the right thing to do.

You will feel uncomfortable and like you're making a mistake, but you aren't! You are doing something necessary to you as a person.

In business, to grow, reroute your direction, and create a new path, it feels like you could be doing something that could destroy everything you have built so far, but you aren't going to. Well, I don't think you are.

We have had to 'pivot' or reroute our direction at Fitzmedia a lot over the last seven years, in particular the past 12 months, with me predominantly away from the business as much as I have been. Even that alone has led to some really positive outcomes, but it hasn't been easy on anyone, especially my family and our amazing team.

The difference between deconstruction and falling apart is that deconstruction is deliberate and controlled while falling apart happens without a plan.

That said, both require rebuilding. Rebuilding is hard and takes time and patience, but both have one thing in common—they give you the chance to try something new and grow, either as a person or as a business.

Like the space shuttle, the hardest part is the start of the journey, forcing yourself to go against gravity or other forces, but once you get to a certain point, it becomes easier. If life and business are anything like orbiting around the Earth, it would be a pretty amazing view once you get through the hard bits. It's also pretty exciting.

I was listening to Richard Branson's autobiography recently, and he wrote that if you are doing something that you don't enjoy or have fun doing, then stop doing it. The money will come if you do something you enjoy or find fun in business.

I know what you’re thinking - it would be easy to think like that if you’re a billionaire and own an island - but he wasn’t always a billionaire! And even when he was finding his feet in the business world - “as a business Virgin” - which is why his companies hold that name - he lived by that principle then.

It all sounds pretty good to me too, and so we need to find the fun again, with Fitzmedia and as people.