Deconstructing the In-App Advertising Game Explosive Case! Young people are catching the Goose while working

Today, have you caught a goose?

Fishing while working, waiting for the bus, standing in line - whenever there is free time, young people take out their phones to "Catch the Goose," which has become a true portrayal of young people recently.

"Catch the Goose," this product focuses on "lightweight" and "socialization," targeting the current young group, and through unique game design and sustainable monetization strategies, successfully stands out in the crowded small game market.

Digging deeper, the difference between inheriting and innovating in gameplay is the key factor behind the popularity of "Catch the Goose" style small games.

01/Gameplay Analysis: Challenge psychology + physical interaction

Similar to the 22-year-old explosive game "sheep a sheep," "Catch the Goose" also presents an addictive design in terms of gameplay.

The game has only two levels - players need to select three identical objects to eliminate them. When all objects are eliminated, they have "caught the big goose" and succeeded in the challenge. "Catch the Goose" is easy to learn but also challenging. In a progression from easy to difficult, it stimulates players' inner competitiveness and exploration desire. The first level is jokingly referred to as kindergarten level, and the second level as graduate exam level. This kind of incremental difficulty sparks the players' desire to win and explore, leading them to continuously enjoy the challenge of elimination driven by the mentality of "just one more try."

Moreover, after a challenge failure, the game page presents various taunts from the big goose - "You're ten years too early to catch me," "Is this it?" Players know these are the developers' way of egging them on but can't stop their own competitiveness from choosing to continue the challenge.

What is even more refreshing is the inclusion of a screen-shaking physical interaction system in the game experience. Players can shake their phones up and down to achieve the effect of "turning the pot upside down," shaking the objects on the bottom to the surface, helping reach the goal of "three elimination" faster. This kind of gameplay, different from other casual games, has a novel physical interaction feature that adds tactile fun to the previous visual and auditory attractions, enhancing the game's sense of space and playability, enriching players' gaming experience significantly.

02/Gold absorption code: Promoting continuous interaction and community cohesion

In casual games, elimination games have always been a popular choice, as the immediate satisfaction of elimination happens to meet the needs of busy modern young people seeking to relieve stress.

Though a familiar concept, "Catch the Goose" has made numerous enriching designs in game scenes, constantly updating them with scenarios like the market, grocery store, and barbecue stall to resonate with players, satisfying personalized needs of different age groups and interests, sparking their freshness and exploration desires.

In the current prevalence of social media, "Catch the Goose" deeply understands the importance of community power.

Like "sheep a sheep," the game includes cooperative challenges, team tournaments, and provincial rankings. These designs make players not only enjoy the game but also feel the support and competition of friends, teammates, and even the entire game community, enhancing user stickiness. Through these interactive methods, the game builds a vibrant community where players are not just individual contestants but part of a large network, with this sense of belonging becoming a crucial source of player loyalty.

Additionally, "Catch the Goose" regularly hosts online events and competitions, such as holiday-themed events and limited-time challenges. These activities not only enrich the game content but also strengthen the connections between players, enhancing the overall cohesion of the community. Through continuous content updates and event planning, the game keeps players feeling refreshed, ensuring stable growth in user engagement, and laying a solid foundation for the game's commercial path.

03/Behind the big explosion: Balancing speed and depth

In the In-App Advertising game market, most games tend to pursue short-term explosive effects, while "Catch the Goose" shows an extraordinary strategic vision - "looking at the short term, planning for the long term," meaning the game not only needs to capture the market heat quickly but also establish a sustainable long-term development pattern.

On one hand, through collaborations with well-known brands like the cross-border cooperation with Vitality Forest, "Catch the Goose" not only brings direct economic benefits to the game but also enhances brand awareness and image through integrated advertising, demonstrating flexibility and innovation in business promotion.

On the other hand, satisfying players' desire to collect through the "Big Goose Encyclopedia," diverse game scenes, and restrictive gameplay offering three game chances a day, the game continues to provide fresh content to keep players interested and engaged. Simultaneously, it provides more showcasing opportunities for advertisers, achieving a win-win scenario between players, the game, and advertisers.

The long-term development strategy is also manifested in the game's commitment to social responsibility. "Catch the Goose" has launched the "Big Goose Library" charity event, where upon capturing a certain number of big Goose during the event period, the game operator will donate village libraries together with the cooperative brands. This transformation of virtual world fun into positive energy in reality makes a contribution to society while enhancing its own brand image, earning respect and support from players, and paving a solid foundation for the game's long-term development.

The success of "Catch the Goose" lies not only in its precise grasp of player psychology, innovative gameplay design, and effective use of community power but also in its deep and far-sighted business strategies. For In-App Advertising games, this case is undoubtedly a reference template.