Deconstructing Grammarly's Tactics & How You Can Replicate Them.

Grammarly has become a household/companyhold name, helping millions of people write better.

They've grown incredibly fast, a big part of which is because of Product-Led Growth (PLG).

By now, we already know what is PLG. Instead of relying on traditional sales and marketing, PLG companies let their product do the talking, and the product itself becomes a marketing channel. They focus on making their product so user-focused that it basically sells itself. The idea is that once people try it, they'll love it so much they'll become paying customers.

Grammarly has really mastered this approach. They've set the standard for how SaaS companies can grow by putting their products front and center.

They've made it super easy for people to sign up, try it out for free, and see its value right away. And once you're using it, it's almost impossible not to notice how much it improves your writing. for example; I am using Grammarly to write this article.

We're going to dig deep into exactly how Grammarly does it. We'll break down the specific tactics they use, the impact each one has, and most importantly, how you can use the same ideas to grow your own product. Whether you're just starting out or you already put your PLG in motion, there's a lot to learn from Grammarly's success.

The Foundation of Grammarlys PLG

Grammarlys Freemium Model: The Gateway to Growth

Like almost every other PLG product, at the heart of Grammarly's PLG strategy is its freemium model. They offer a basic version of their product completely free of charge. This free version provides core value by catching common grammar and.....

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