Unveiling the Veil: Decoding the VIP Enigma in iGaming
VIP is a topic that often remains shrouded in secrecy within the iGaming industry. Some professionals choose to refrain from openly discussing VIP program strategy or player management; there are reasons behind this discretion. In this article, I will explore the factors that contribute to the silence surrounding VIP programs and strategies, as well as the motivations driving me to shed light on this intriguing subject.
The Hidden Factors: Why VIP Remains Unspoken
- Confidentiality and Privacy Concerns: Protecting player information and business strategies is paramount in VIP program and player management. This often leads professionals to maintain confidentiality, keeping their approaches under wraps.
- Competitive Landscape: The fiercely competitive nature of the iGaming industry means that operators guard their VIP strategies as a means to gain a competitive advantage over their rivals. Beyond the strategic loss, the commercial impact of losing a VIP player can cost a company's bottom line significantly.
- Niche Audience: VIP programs and player management cater to a specific segment within the iGaming industry. While uncommon, it is not unheard of for risk-averse companies to focus on broader segments to reach a wider audience, prioritising volume over value. Therefore VIP does not place as a prioritised discussion topic or focus.
- Evolving Nature of VIP Management: VIP program and player management is a dynamic field, constantly shaped by regulatory changes, market trends, and evolving player preferences. Professionals and companies may opt to display their public knowledge or involvement in more public-facing topics that present them in a better light. Example: Discussing Responsible Gambling initiatives rather than outlining their VIP program (why not advertise VIP risk controls?).
- Unknown reaction from the industry or peers: Professionals may hesitate to openly discuss VIP due to uncertainty surrounding the reactions and responses they may receive from their industry peers or the wider iGaming community. This can influence even the most seasoned of professionals' choices when selecting subjects to discuss.
The Unveiling of Gali's Guide: Why VIP is in my Spotlight
- Industry Demand: Gali's Guide emerged from the overwhelming demand from my personal network seeking insights and best practices in VIP program strategy and player management. The platform aims to address this need by providing valuable information and fostering discussions centred around VIP topics.
- Experience and Expertise: As the VIP Idol of the Year 2022, with more than a decade in the VIP space, I bring extensive experience and unique insights into VIP as a topic. By openly discussing VIP, I aim to share practical tips, lessons learned, and valuable knowledge to help professionals navigate this intricate field while raising the VIP bar even higher.
- Bridging Knowledge Gap: I aim to bridge the knowledge gap within the VIP talent pools, offering a resource where professionals can find practical guidance, explore innovative ideas, and learn from real-world experiences.
- Collaboration and Community Building: The goal of initiating discussions on VIP topics is to foster collaboration and community building among industry professionals. LinkedIn will serve as the platform to exchange diverse perspectives, share insights, and collectively elevate the standards of VIP programs and player management.
- Driving Innovation: VIP is a continuously evolving field influenced by technology advancements, changing player expectations, and emerging trends. I aim to contribute to this innovation by openly discussing VIP topics and inspiring professionals to explore new strategies and approaches.
To conclude, 'VIP' remains a hidden and scarcely spoken topic in the iGaming industry due to factors like confidentiality, competition, and niche audience focus. However, I aim to disrupt the norm by actively engaging in discussions about VIP, driven by industry demand, expertise, collaboration, and the pursuit of innovation.
Join me as we unravel the mysteries of VIP program and player management and pave the way for enhanced player experiences, elevated VIP programs, and a long overdue open discussion within the iGaming space.
The VIP Topics, Opinions, and Insights presented in this post are intended to encourage discussion and possible debate. All content is created in a personal capacity and is unaffiliated with any organisation. It is important to note that each post is not intended as professional advice. It is highly recommended to consult with qualified experts or VIP professionals who can provide guidance tailored to your specific needs and circumstances before attempting to launch a VIP Player Management strategy or program.
Founder & CMO @ ???????????????? (???????????????? ???? ????????????????????) - Marketing | SAAS | PhD.
1 年Gali Hartuv beautifully crafted Imo it's more like the 60/5 rule low percentage of customers generate the most purchases/deposits and revenue for brands in many cases. And it’s critical to identify them correctly. A whopping 60% of deposits come from just 5% of customers. While NGR is the usual VIP badge, it can be a roller coaster ride. My 2 Cents: Pair it with Player Total Deposit Amount for a clearer picture, its like a gaming strategy, knowing when to level up a non-VIP or change tactics for a high scorer with no coins. It's not just about playing the game; it's about knowing your players as well
iGaming Professional / VIP Management / Customer Service Operations
1 年Great first article, and fair points surrounding "The Hidden Factors".