Decoding Marketing Data: Insights for Smarter Business Decisions

Decoding Marketing Data: Insights for Smarter Business Decisions

In today's fast-paced digital landscape, the power of data-driven marketing is undeniable. Businesses are increasingly turning to sophisticated analytics to fine-tune their strategies and drive growth. ?

Our latest insights reveal groundbreaking trends and strategies that can revolutionise your marketing efforts, ensuring you reach the right audience with the right technology at the right time.?

Discover how data-driven strategies can boost your ROI, enhance customer engagement, and drive growth.?


BLOGS

9 Ways to Elevate Your Email Marketing Campaigns ?

Identifying the reasons why email marketing campaigns fail and 9 strategies to build a high-performing campaign while realising the potential of Generative AI.

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B2B Buyer’s Journey Simplified: Plotting the Success Factors?

Highlighting the key stages of the B2B buying journey and a 5-step guide to mapping a B2B buyers' journey to drive optimum conversions.?

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Martech’s Budgets and?Impact on Marketing ROI with Case Studies ?

Understanding the key factors leading to?the surge in martech budgets worldwide?and what the future holds for this department.?

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CASE STUDIES

Sales & Marketing Data Analysis and Build for Increased Market Share??

This leading B2B events provider Increased qualified leads by 40% while reducing 80% of time spent on irrelevant targeting with Merit’s 3-stage automation solution and data research. Find out how.??

Enhanced Audience Data Accuracy for a High Marketing Campaign ROI??

This international leader in exhibitions holding 70+ recurring events in the UK, US, APAC and the EU received a whopping 400,000 validated marketing contacts combined with a reduced bounce rate. Find out how.??

Optimising Marketing Campaign ROI through Cost Effective Automation Services??

This leading provider of insights in the UK, EU political and public sectors launched 240+ campaigns in a month while reducing costs by 30% by segmenting and enriching an existing database with Merit’s effective automation processes and skilled resources. Find out how.?

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Merit: Maximising audience reach with compliant, ethically sourced data??

Using our proprietary technology, we source, filter and qualify data from thousands of online sources. We further enrich the data with expert research to deliver accurate contact lists that yield maximum conversion rates. Merit’s marketing data has proven to:??

  • Multiply your event ROI with the best target data possible
  • Drive attendance at niche events, webinars and conferences???
  • Be accurate, up-to-date and tailored for your exact audience???
  • Be fully compliant (GDPR in particular), transparent and audit-friendly???

We are more than just a list broker; with more than 20 years of experience in Advanced Data Analytics, we have assisted numerous companies in resolving issues that stand in the way of making optimum utilisation of advanced intelligence and analytics.

Get in touch for actionable strategies to elevate your data practices that’ll empower you to deliver exceptional campaigns, consistently.


In today's rapidly evolving marketing landscape, having comprehensive, quick, and compliant data build is the key to driving upward-facing graphs and improving campaign outcomes. If you’re ready to elevate your marketing game, let’s connect.


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