?? Click. Scroll. Buy: Decoding the latest e-commerce habits
From luxury goods to scrolling habits and changing consumer behaviors: What's driving e-commerce growth today??
Hello!
???? From value-conscious shoppers to social media scrollers, the e-commerce landscape is changing at breakneck speed.
?? In this week's edition, we unpack the latest trends shaping consumer behavior in e-commerce.
Discover why men are outpacing women in online purchases, and how social media is becoming the new shopping mall for younger generations.
Let's dive in!
P.S. Your feedback fuels us! Did we hit the mark? Give us a ??. Have different views? Let us know with a ??!
Until next time,?
Locate2u is an ASX-listed business under the ticker code of ASX:Z2U
?? Aussies favor value over luxury
Australian shoppers are tightening their belts, with 80% spending less and 54% hunting for bargains.
What does this mean for retailers?
??? Increased focus on sales and discounts.
??? Tough retail environment, value-driven consumers.
?? Essential spending up 5.4%, non-essential down 0.6%.
"It makes for a tough environment in retail. [Australian shoppers are] very value-driven," says ARA CEO Paul Zahra.
Learn more here: Value over luxury
?? Hey big spender
Evri's Consumer Trends Report reveals surprising gender differences in shopping habits.
Key findings:
?? 57% of men shop in-store weekly vs 47% of women.
?? Men make 64 online purchases annually, women only 56.
?? 57% of all consumers now shop online, up from 10% a decade ago.
"Our report provides key insight into the trends driving the growth of home shopping," says Evri CEO Martijn De Lange.
Discover more: Shopping habits by gender
?? Amazon's Q2 strength
Amazon doubles its net income, showcasing robust demand for online shopping.
领英推荐
Vital stats:
?? Net sales up 10% to $148 billion.
?? Net income doubled to $13.5 billion.
?? International sales increased 7% to $31.7 billion.
Amazon's success offers hope for the e-commerce sector amid economic uncertainties.
Read more: Amazon's Q2 results and e-commerce trends
?? Gen Z's social spree
Walmart reveals Gen Z's unique shopping behaviors, emphasizing social commerce.
Key trends:
?? 44% start shopping journey with online searches.
?? 49% would buy more clothes with virtual try-on tools.
??? 55% of Gen Z bought items on social media in last 6 months.
"[Gen Z wants] the ability to buy at the spot of inspiration," Walmart reports.
Explore more: Gen Z's social media shopping habits
?? EXPLAINER: Same-day delivery the new retail norm
Fast delivery is becoming crucial for e-commerce success, with companies innovating to meet demand.
How are they doing it?
?? Strategic warehouse locations.
?? Efficient workforce management.
?? Advanced AI for route optimization.
"Same day delivery is the gold standard for speed." – Zoom2u Technologies.
Did you like this newsletter?
As always, your feedback is important to us, so give us a thumbs up, or down :( and let us know your thoughts!
?? Thumbs up | ?? Thumbs down
Stay curious...
— The Locate2u News Team