Decoding JOMO Element

In a world where we would rather wake up to WhatsApp notifications and Instagram validation rather than the sunrise, FOMO ( fear of missing our) leads our life.?

Is this merely an effect of contemporary life? What's the big deal? Or is it revealing something to us that we need to know? And is there anything we can do to stop the cycle from continuing? Well, we will see in this article the counter of FOMO and how it changes everything.

The JOMO element gives us the freedom to slow down, value human connections, be purposeful with our time, practice saying "no," accept where we are in life, and experience all of our feelings, whether they are good or bad.

?In contrast to the fear of missing out (FOMO), the JOMO element celebrates the beauty of being present, embracing the moment, and finding fulfillment in the activities that bring genuine joy.?Invite you to explore the essence of JOMO and discover how it can transform the way we experience life in the digital age.

These big companies intend to make you feel insecure. Like in perfume ads, till boys don't buy it they won't be able to attract women. The intent is to make you feel like you miss something that can make your life better. But the JOMO element is important because it will be everlasting and will render better results in terms of return. Products that claim fairer skin will be initially popular, but only the products that give nourishing and healthy skin will last because they don't play on our insecurities. When the intent is a JOMO composite, it enhances and changes the whole game.

Online countdown timers on websites or in marketing emails create a visual representation of limited time, intensifying the fear of missing out. They convey a sense of urgency, encouraging quick decision-making.

Companies create limited-time promotions or sales events, indicating that the offer is available for a short period. This creates a fear of missing out on the deal, prompting customers to purchase before the offer expires.

Soft drink brands claim that their drinks will rejuvenate you, and are the best for you and we see COKE and PEPSI everywhere we go. But is it as good as they claim? A 500ml bottle contains more than 50g of sugar and over 12 teaspoons!

The influence of vegan culture is spreading all over the world, especially in the West. But the harsh reality is that brands like LV, GUCCI, and DIOR themselves use animal fur and leather but their marketing is so filled with FOMO elements that we overlook such facts.

However, a lot of companies have realized the utility of the JOMO element and use it. In a recent Apple features Mother Earth (Octavia Spencer) and the resolution to make carbon neutrality by 2030. Companies are increasingly recognizing the value of incorporating the JOMO (Joy of Missing Out) element into their strategies to enhance customer experience, boost employee productivity, preserve nature, and foster a healthier work-life balance.?

Recently, we have seen these ads of companies associating their products with nature. A lot of cosmetic products have shifted from chemical to organic because there is a shift from FOMO to JOMO. Companies are focusing on campaigns that highlight the joy of meaningful moments, CRS which incorporates social responsibility is changing to ESG - Environmental, social, and governance.

In marketing, there's a shift toward promoting authentic experiences over material possessions. Companies are focusing on campaigns that highlight the joy of meaningful moments, CRS which is corporate social responsibility is changing to ESG - Environment, social, and governance.

True that FOMO elements create an immediate audience because people are being implanted with insecurities and fears in their heads but they are not sustainable because as we age we know such superfluous and irrational fears don't matter.

Stay tuned with me and I will be decoding such keywords for you in the future so that your knowledge isn't left behind in the everyday changing world.