Decoding Indian Fashion Landscape: How Can The Fashion Industry Unlock Its Growth Potential?

The Indian fashion industry, long viewed as a powerhouse of potential, has recently been underperforming. Several leading brands are struggling to maintain consistent growth. Last year’s revenue growth (FY 2023-24) for publicly listed fashion players indicates uneven performance uggesting a disconnect between consumer demand and market offerings.?

At the same time, the rise of new-age, digitally native brands has intensified the competition, as these agile players are better aligned with the evolving preferences of today’s consumers. Legacy brands, despite their long-standing market presence, are finding it difficult to keep up with their younger, more nimble counterparts.