Decoding the impact of AI on marketing: From personalisation to profitability
BrandWagon FinancialExpress
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From tailored product recommendations to content delivery, AI-powered personalisation communication has emerged as a game-changer in the marketing realm, enabling brands to deliver messages to individual consumers at scale. 92% of businesses are believed to be utilising AI-driven personalisation to enhance revenue and growth, as stated by Algolia, a proprietary search-as-a-service platform.
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PVR Inox posts total revenue of Rs 6203.7 crore, while net profit stood at Rs 114.3 crore in FY24
PVR INOX Limited’s total revenue for Q4, FY24 grew by 10% to Rs 1290.4 crore from Rs 1164.7 crore in Q4, FY23 while the net loss for the quarter narrowed by 68.46% to Rs 90.1 crore in Q4, FY24. Additionally, the company recorded a total revenue of Rs 6203.7 crore in FY24, growing by 62.44% from Rs 3819 crore in the corresponding year. The company recorded a net profit in FY24 of Rs 114.3 crore after recording a loss of Rs 242.9 crore in FY23.
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End of an era for video gaming as mobile gaming dominates the Indian gaming industry?
The takers for console gaming in India are few and far between as India’s gaming ecosystem is dominated by its heavy numbers of mobile gamers and the number of app downloads. While Contra, Counter Strike, Mario, Road Rash and Need for Speed, among others share a fanbase, these games have been a distant memory as games like Subway Surfers, Fruit Ninja, Candy Crush and Battleground Mobile India, have managed to take a centre stage.
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Ad of the day: Himalaya Wellness Company’s #ItStartsWithGums
For many of us, a bright smile is a symbol of confidence and overall health. But what if we told you a healthy smile starts not with your teeth, but with your gums? That’s the message behind Himalaya Wellness Company’s campaign, #ItStartsWithGums. Ragini Hariharan, marketing director- Personal Care & Hygiene, Himalaya Wellness talks to BrandWagon Online, about the inspiration, creative process, and challenges faced in bringing this campaign to life.
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Infobip’s Ben Lewis on the company’s CPaaS X offering, market differentiators, and future growth plans?
In the words of Jerry Maguire, “You complete me.” That’s the power of communication – it has the potential to bridge, divide, foster connections, and ultimately, drive results. In today’s digital age, this mantra seems to apply to the business world, where communication between companies and consumers is considered not a nicety, but a necessity. Infobip, an omnichannel marketing platform, provides communication APIs to streamline customer journeys, which allows a platform to reach any channel through API integration.
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Mother’s Day ad campaigns in India: A celebration of ‘Moms’
It is no secret that a mother plays an essential role in an individual’s life. On the occasion of Mother’s Day, people seem to make extra efforts to make it special for their mothers, which brings us to the conversation of brands. This Mother’s Day, Indian brands attempted to create an ‘emotional wave’ with campaigns that celebrate the importance of mothers. BrandWagon Online takes a look at ten campaigns that capture the essence of motherhood.
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‘Local brands need to keep?a close eye on international markets’
Landmark Group’s Lifestyle has been on an expansion spree over the last two years, adding 33 new stores across the country, with a slew of private labels upping the ante to drive differentiation. In this interview,?Devaranjan Iyer, executive director?& CEO, Lifestyle India, talks to?Alokananda Chakraborty?about the changes brought about by technology and the trends he expects to see in the space over the next couple of years.
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On the spot: Campaign used music as an allegory for integration
“Mile sur mera tumhara” is a line that resonates far beyond the realm of music. Directed by Kailash Surendranath, this?six-minute melodious song was the finest lyrical tribute to India. Released on India’s Independence Day, 1988,?the campaign became an unofficial anthem celebrating the nation’s diversity. The moving strains of Raag Bhairavi provided the perfect backdrop for this visual symphony.
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Ready for the big crumble?
Originally scheduled for January 2020, Google recently announced that it will delay the phasing out of third-party cookies for Chrome, for a third time, until 2025. Google’s platforms are not ready and testing on its cookie-less solution Privacy Sandbox has unanswered questions on user privacy, technological competitive advantage and measurement, it said.
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A different path
In a market where the speed of order fulfillment is the ultimate test of customer fidelity, Amazon Fresh has thrown its weight behind quality. The company, which ships wet and dry grocery, personal and health care products, baby care and pet products in over 60 cities, promises to deliver all that in two to four hours. It offers free delivery to Amazon Prime customers for orders above `249 and counts metros such as Delhi, Mumbai, Bengaluru, Kolkata, Chennai, Hyderabad and Jaipur as its top markets.
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