Decoding the content marketing strategy

We have reached to a point where everyone claims to be a content marketing expert and thinks their content marketing strategy is perfect. Well, the truth is, there is no perfect formula for any brand to crack what content marketing tactics can guarantee them the best results. The beauty lies in trying and finding the sweet-spot that helps in creating relevant and targeted content marketing strategy for your business. And cracking this needs time, experiments and trial and errors, so be patient with your team of content marketers.

What Content Marketing Leads Must Know

Content marketing is essentially the backbone of any brand as it helps people to know about the brands’ identity, ideology and all that they offer. Recently, I completed a course “Content Creation: Strategy and Tool” by Joanna Yung . I explored the course a little late in my career trajectory, I must say, but I found this course helpful for beginners where she brought up some useful points highlighting the smart use of tools that can be helpful in devising a decent content marketing strategy. Every lead should have a few tools to look up to, when devising content and marketing techniques for their businesses. Content ideation is important, hence spending time on the idea generation and then planning how to go about it can make a huge different. This can be time-consuming but it will help you in streamlining the posts and let you decide when to post after rigorous checking of different kinds, ranging from fact checks to grammar correction and the list goes on.

Some Useful Tools Every Content Marketing Professional Must Explore

When you have tools to get your work done and minimize the hassle then what’s the point of not using them? I am in no way suggesting that you don’t have to finetune it as per your expertise, knowledge and relevance of the topic but for instance if you are looking for some relevant and close to accurate keywords then use Ubersuggest , it will help you, like many others, to fetch relevant keywords for you that you can add in to your content while creating the content.

Designing Tool For Content Marketing Professionals

Similarly, Canva has gathered a lot of buzz in the last few years and there are many who are actively and professionally using Canva to create vibrant, appealing and engaging designs with the help of it, after a careful tweaking and adding the organic side to it. It has made life easier for non-designers who want to just proceed with the simple, elegant and engaging designs.

ChatGPT is Okay, there are others too:

I have witnessed many professionals relying heavily on AI content generator ChatGPT for almost everything, from an email response to writing and research report – kind of funny, no? But there are other tools as well that can create content based on the correct prompts that too in different ways and themes. All you need to do, is finetune, add your tone and make it non-robotic. That’s it. Trying using apps like Gemini, Wordtune and others, you will get a long list of such AI content generating apps and tools. But don’t heavily rely on them.

To become a smart content marketing strategist, you must look out for a good content marketing strategy that sets you apart from what others are doing and mostly importantly use a few apps and tools that make your live easier. It reminds me of an adage i.e. work smarter, not harder. By working smartly, you will be able to achieve more in lesser time. Always remember to keep your energy high and your ideas well-researched and unique.

Do share below, if you know of any other tools that can be used to enhance the progress of a content marketing strategist or marketer.

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