Decoding the Consumer Conundrum This Festive Season

By Akhil Almeida , Head of Marketing

India's festive season is a vibrant mosaic of lights, colours and emotions. For businesses, it's the climax of a year-long dialogue with the ever-evolving Indian consumer.

At Aegon Life, our journey over the last three years has been dedicated to one segment: the vibrant and dynamic Emerging India. This is a group we’ve watched with keen interest. Picture 100 million households, seamlessly embracing digital transactions, driven by aspirations that are both deeply rooted and forward-thinking.

Spotlight: Emerging India

Ironically, while this segment pulsates with potential, many businesses, including our peers in insurance, have often overlooked them. They’re more than statistics; they represent a rapidly changing India. Recognizing this, we've crafted offerings tailored for them;

·???????? iTerm Prime that recognizes India’s self-starter spirit with special pricing for the nation’s self-employed. No wonder’s it’s our best-selling term plan.

·???????? The Akhil Bharat Term Plan caters to the grassroots of this dynamic economy whose aspirations grow with their expanding digital footprints.

Navigating the Digital Wave The proliferation of UPI, enhanced internet connectivity, and smartphones penetration heralds a digital renaissance welcoming 100 million households into the modern age. At Aegon Life, we've not just adapted, but also pioneered this change. State-of-the-art tech underpins novel, frictionless customer journeys making life insurance not just digital, but intuitive!

Crafting the Customer Narrative

In our digital age, data tells stories. Stories of individual aspirations, lifestyles, and choices. Harnessing the power of technology, we've designed comprehensive customer profiles. Our advanced ‘Data Enrichment Engine’ harnesses data from authenticated digital sources including social media, device analytics, location insights, and browsing patterns. The result? Hyper-personalized campaigns that that don’t just target but resonate.

Personalize, Personalize, Personalize

Whether it's a tailor from Aligarh, a dance guru from Coimbatore, a delivery boy from Surat, or a music teacher from Guwahati, we’re moulding our offerings echo their unique aspirations. Till now, life insurance has been convoluted terrain with daunting paperwork. by simplifying our offerings and expediting the buying journey we’ve made it a clear, personalized map. Our dynamic pricing model ensures the right life cover and price based on customers profile – delivering unmatched value and making festive seasons even more jubilant.

Curious? Try our term insurance calculator to experience the magic!

Strength through Partnerships

Just like in cricket, where the right partnership amplifies success, our collaborations with insurtechs, edu-techs, fintechs, health-techs, payment gateways, and e-retailers are weaving a robust and inclusive insurance tapestry.

Curious about our approach? See what our Emerging India head, Devichand Lunawat, has to share: ?read now!

Our Festive Pledge to India

Amidst the festive euphoria, our promise at Aegon Life stands unwavering. We see beyond the obvious and resonate with the dreams and tales of Emerging India. As the festive colours swirl around us, let's come together for unity, aspirations, and the promise of a secure tomorrow.