Decoding the comment section of YouTube videos

Details

Analysis of the comment section for the video:

E209: Doctor Tim Spector: The Shocking New Truth About Weight Loss, Calories & Diets!

YouTube channel:?The Diary Of A CEO with Steven Bartlett

Num. views at the date of analysis: 1.6 M.

Num. likes at the date of analysis: 52 K.

Number of analyzed comments: 5456

Date of analysis: 11 Jan. 2023

Publication date: 2 Jan. 2023

Analysis made by: Lina Marieth Hoyos - Minded Bridge

General overview

The Diary of a CEO is a podcast where Steven Barlett interviews influential people, experts and thinkers. In Steven's words: "The Diary of a CEO is an unfiltered journey into the remarkable stories of the people that have defined culture, achieved greatness and created stories worth studying." The podcast is also recorded in video format and posted on the YouTube channel.?

In this particular episode, Steven interviews Doctor Tim Spector.?

What resonates with the viewers?

A beautiful word cloud is a visual way of showing the trending topics in the comments at one glance. You probably already know how to interpret it, but it doesn't hurt to mention that the biggest the word, the most frequent it is.?

The five most frequent words are

Followed closely by Lose, Work, Gut, Year, Exercise.

There are a few ways of interpreting these results. My interpretation highlights food and weight's importance to the listeners and viewers.?

Ultimately, now is again that time of the year when many people are full of resolutions and goals that focus on losing weight and improving their health.?

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Suggestions for future content (ranked by number of likes)

• Amazing podcast! My brain has absorbed heaps of new information/advice that I hope that I can implement in my own life regarding improving the types of food I'm consuming. More enlightening podcasts like this please ????.?Num. likes: 22
• I dont know how diffiuclt it is to get specific guests but if you can please do get more like Tim Spector in other fields!! favourite episode yet.?Num. likes: 5
• Please look at Shawn Baker, Dr Anthony Chaffee, Dr Ken Berry and Prof Bart Kay to name but a few. Prof Kay in particular would dissect any nutritional study to show how invalid they are. Nearly all have confounding factors and are sponsored by food companies and/or big pharma and don't have to publish any results if it's not the results they want.?Num. likes: 3
• Please get an expert on menopause as your next guest. We women are desperate for help and advice with a holistic approach. Too much controversial info out there.?Num. likes: 2
• Great guest and a wealth of information ! Love your guests... Please look into David Goggins as a future guest.?Num. likes: 1

Sponsor tracking

What does the audience say about the sponsor?

The sponsor for this podcast was Huel - a brand of nutritional powdered food -. Considering the podcast's topic, having Huel as a sponsor was considered a wrong choice by the listeners/viewers.?

Total of comments about the sponsor: 145

Overall sentiment: Negative

Number of negative comments about the sponsor: 144

Some of the comments about the sponsor that summarize the general feeling:

• The Huel ad halfway through was ironic. Good podcast though!
• I found it rather amusing how the Huel ad was in direct conflict with everything the guy was saying ;-) Great insights, very thought-provoking and inspiring. Cheers!
• Great pod. Hope Huel weren't listening!
• Fantastic podcast as always! - Gotta love the irony of a huel advert in this one!

A positive comment about the sponsor:

• I really like the interviews you have with experts, especially the self-awareness, health and fitness experts. I have just ordered my 1st Huel order, semi-based on your recommendation. I would be interested to hear what Tim's take on Huel would be.

Comments over time

Just for fun, I'm adding a figure showing how the number of comments made in the video changes during the first 10 days.

Let me know your thoughts and also, what comment section would you like me to decode next?

Lina Marieth Hoyos