Decoding Behaviour with The Drive Grid

Ever scratched your head, wondering why some businesses seem to glide towards success while others stumble over unseen hurdles? Why some innovations become industry game-changers, while others fade into obscurity? Or why certain teams work like a well-oiled machine, while others creak and groan?

The answer isn't buried in fancy strategies or complex tactics. It's something far more fundamental, something that runs silently like an undercurrent in every challenge:

Behaviour.

This unseen force guides every action, decision, success or failure within an organisation. It shapes how your customers engage with your services, how your team collaborates, and how your suppliers interact with you. So, if you want to hit the bull's-eye of business success, you need to understand and direct this force.

So that we don't focus on changing the big behaviours. But focus on creating more reliable behaviours across each and every point.

But, one of the hardest questions to answer is how.

How do we decode behaviour? And use behavioural science in a way that is helpful and accessible to business and design teams?

Here's where The Drive Grid? enters the picture — a tool designed to help you steer through the complex labyrinth of behaviours. It's the beating heart of all the tools and methods we use at Behav. So it's a powerful but important one to grasp. It serves as a sturdy framework, enabling you to comprehend and influence behaviour across all fronts - your team, your users, and your organisation at large.

The Drive Grid? reveals nine hidden behavioural drivers, the unseen cogs in your company's machinery. Identifying these drivers empowers you to prune out unproductive influences, foster beneficial behaviours, and set the wheel of positive, reliable change in motion.

But The Drive Grid? doesn’t just help you mitigate negative aspects. It helps you boost the positives. It provides insight into what drives your team, what sparks customer interest, and what fuels your business. Armed with this knowledge, you can fine-tune your approach for increased engagement, enhanced performance, and elevated growth.

Over the course of this week I'll share key and specific insights on The Drive Grid - what it is, how it was made, what it reveals about user, employee behaviour and how to use it in your projects.

So follow #UnmaskingBehaviouralDesign and follow me step by step into decoding behaviour.