Decoding AI for Marketing: Real Talk, Real Insights

Let’s talk shop. Marketing, AI, and the wild rollercoaster we're all on. If you've been wondering how the heck AI just came and shook up our game, well, meet your new besties – Greg Stuart and Rex Briggs , the cool cats behind the Decoding AI for Marketing (DAM) podcast. They're not just throwing around fancy terms; they're making sense of this AI conundrum for all of us.?

Let's take a look at the last 5 episode drops and you'll know what the fuss is about.?

1. How AI Startups Can Show Us What’s Next in Marketing Been hearing about AI startups making marketing cooler? Tom Chavez spills the beans and keeps it real. Chavez previously sold two startups - one to Microsoft and one to Salesforce - but today is doubling down on AI as the technology to push marketing forward. No jargon, just real talk about the thrill and challenges of AI in marketing. It's like the Empire Strikes Back but with less Darth Vader and more marketing mojo.?
2. The AI Takeover and Why Creative Matters More Than Ever? Alex Collmer dives into the less-spoken details on why creativity is your secret weapon in the era of AI. Spoiler alert: it's not about the tools; it's about the genius behind them. Let’s get creative and not just AI-fancy. Hear from Collmer on the ways he is using AI to better analyze data and adapt content to audiences, how his team gets the best inputs for AI, and how they can continue differentiating themselves in an infinite content market.
3. Designing Effective AI Tests at Ally (and Measuring Results the Right Way) Sathish M. is the maestro of AI tests. No fluff, just real strategies on how to test AI across the board. He works closely with the company’s CMO to ensure that the right tests are being built, tracked, and scaled up - all in a tightly regulated industry. So trust me; this is the stuff you need to know if you're diving into the AI pool, want to pull together a strategy, test it, and then implement it at scale.?
4. Is AI The New Bar to Clear for Creative? Carlo Maria Ferrari addresses the hot topic of why AI is not replacing creativity; it's setting the bar higher. He sees and is aiming to leverage GenAI as a way to check your brainstorms and make sure your ideas are truly original. Hear it from a guy who’s pushing boundaries in a heavily regulated industry. It's AI but with a creative twist.?
5. AI Will Infinitely Improve Localization Michael Menis takes us on a ride through how AI is changing the game in marketing localization. As an expert in the travel and hospitality industry, he specifically points to two trends he foresees will change the game in his industry. Spoiler: It's big, it's bold, and it's reshaping global marketing strategies. Get ready for some mind-blowing insights you've probably never heard before.

More episodes here.

If you're knee-deep in the maze that marketing is today and still figuring out how to navigate your way with AI, hit play on the DAM podcast. It's not your usual tech mumbo-jumbo. It's real talk, real insights, and a roadmap for marketers wanting to maximise their ROI with AI.

This ain’t just a podcast; it's your backstage pass to the AI revolution. Let's ride the wave together. AI's not the future; it's now. Just waiting to be leveraged in all the right ways. So are you ready to decode?

At MMA Global India , we are soon to reveal our first podcast episode 'The AI Edit' as part of our brand-new podcast series, The SMARKETING Pod. Stay tuned to this space and our page for the latest happenings!

Mad Over Marketing (M.O.M) Adgully India Pavan R Chawla Gokul K. RUHAIL AMIN Sohini Ganguly Biprorshee Das Neha Kalra Madhura Mirlekar Shelar Kalpana Ravi Delshad Irani Nehal Shukla Amit Bapna Saloni Surti IVM Podcasts MMA Global APAC Rohit Dadwal Shanti Tolani Jessica Tam Phan Nikita Abhanave Bessie Lee Siddharth R Kannan Rajiv Dingra Rahul Agarwalla Amit Jain Amit Doshi Bijoya A Ghosh Amit Sawant Prof. RatanKK l Digital Marketing Expert ?

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