DECODE - September 14, 2023

Reads

Why Gen AI Adoption Among Businesses Will Look Radically Different in 2024 (Medium)

Here are the four reasons product and marketing leaders have been hesitant to jump on generative AI and why 2024 will be very different. Code and Theory’s Head of Design Transformation Matthieu Mingasson explains: “In 2024, expect to buckle up. The conservative and safe mindset will be challenged and forced to move ahead with accelerating implementation and take calculated risks. AI’s momentum will not slow, and everyone will feel the pressure to get onboard.”

Apple iPhone 15 Event: The 7 Biggest Announcements (The Verge)

Forget the mute switch. Now, we’ve got an action button. What other big changes are on hand for the new iPhone 15? Read on.?

New Digital Archive Provides Invaluable Insights Into the Evolution of Canadian Type (Creative Boom)

Oh, Canada! Who knew you had such a rich, storied history of typography? Here is a look at a current initiative to preserve typographic history from all corners of the Great White North.?Read on .

We’ll Be the Judge of That. Code and Theory Tapped for Top Awards Shows

Code and Theory’s top talent has been tapped to judge a whole host of industry awards shows. The Drum Awards looked to Chief Creative Officer Amy Carvajal to chime in on the industry’s best creative while Group Creative Director Anthony DeCosta judged experiential. Amy is also gearing up to judge the Webby Awards later this year.

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Adweek, meanwhile, has asked Creative Director Nick Francis to judge its experiential awards, and Group Director, Inclusive Design and Marketing Strategy Design Kirstyn Nimmo will be judging the Anthem Awards. It’s an honor to be a part of these great awards shows. We look forward to helping determine what excellence truly looks like.

FAKE Facts

New Clubhouse audio app launches. (Not featured: the sound of crickets.)

iPhone 15 Pro's action button under protest by the lazy.