DECODE - September 12, 2024

READS

Minnesota’s Biggest Newspaper Just Rebranded. Is It Enough to Save Local News? (Fast Company)

In 1867, the Minneapolis Daily Tribune was born. Fast-forward to 2024 — with a name change under their belt and the recent rebrand and digital overhaul of their products, this news organization has shown the world how a traditional paper can adapt and thrive in the digital age. Here's a deep dive into the complete transformation of the Minnesota Star Tribune. Read about it in Fast Company.?

Why CMOs’ Unrealistic AI Expectations Will Cause Projects to Be Abandoned (Ad Age)?

According to recent findings from Gartner, eight out of 10 CMOs expect AI, especially genAI, to positively impact their marketing this year. Code and Theory Chief Creative Officer Craig Elimeliah says that as CMOs address change management, they need to level-set expectations and reassess the fundamental purpose for why they are adopting AI. “CMOs have to really step back and realize what flavor of AI they’re licking,” Elimeliah said. Read the article.?

Legal Aid Society Launches ‘Do NYC Justice’ Campaign (Campaign)?

The Legal Aid Society's 'Do NYC Justice' has arrived in the Big Apple. They partnered with Kettle and Rhythm to bring the 360° campaign to over 200 digital kiosks, 155 subway stations, 140+ local shops and bodegas, digital channels and more. “Our chief goal is to create change, to get people to understand, use and circulate the fact that we have amazing services in their neighborhoods,” said Brian Austin, Group Director of Creative Strategy at Kettle. Read the article.?

Midjourney Teases Mystery Hardware Product (Ars Technica)?

Another wearable AI device? Midjourney, best known for their generative AI program, announced on their X account that they’re getting into hardware and looking to add more talent to their ranks. They said multiple efforts are in progress, but they aren’t going to announce anything just yet. However, the device won’t be a pendant, they assured followers. Learn more.?

FAKE FACTS

New 'Be Kind, Rewind' initiative saves Netflix $2T in cloud computing fees.

NVIDIA names McMann & Tate agency of record.

MEET

Meet Us at Dreamforce

We're ready for Dreamforce 2024. Meet us there September 17-19! We'll have Code and Theory CEO Michael Treff, Global CTO Raj Bhatia and CTO Dave DiCamillo on the ground, ready to discuss AI, creativity and innovation with you. Let’s connect. Reach out now.