DECODE - October 6, 2023

READS

Effectively Harnessing AI Can Maximize Customer Benefits (Medium)

ChatGPT, deep fakes and other digital adoption quickly became a part of our digital ecosystem after the global pandemic. Now, brands must figure out how to fight digital saturation and harness AI effectively. Code and Theory Global CTO Pradeep Chelpati says that blending digital and physical ecosystems to provide a seamless experience is how brands will thrive. Read the interview in Medium.

Want More Clarity on Generative AI? Experiment Widely (MIT Sloan Management Review)

It’s an era-defining moment for generative AI, says Lynda Gratton, professor of management practice at London Business School and founder of HSM Advisory. In a recent research study of global executives, Gratton found that generative AI is a top priority for many CEOs. Learn more about what they are doing and why in MIT Sloan Management Review.?

Code and Theory Network Wins Six W3 Awards

We’re proud to say the Code and Theory Network has received six W3 awards – three gold, three silver – for our work with YETI, Tipico, Departures and the Georgia Department of Agriculture. Congratulations to the creative teams at Code and Theory, Kettle and Mediacurrent on this achievement! Read more about the awards.

Words of Type Opens Up the Multicultural Typographic Landscape for the Better (It’s Nice That)

When French-Chinese creative Lisa Huang realized there was a huge global information gap about Typography, she began gathering words and finding their accurate and comprehensive translations. Words of Type was born and now is a resource for individuals to better understand typographic terms in their own language. Huang describes the platform as “a little push towards better international communications” across the world. Read more about Words of Type in It’s Nice That.?

FAKE Facts

Dasani debuts Pumpkin Spice Water to get 'young folks' to take hydration seriously.

Geographers ask for 15% of ERAs tour sales after Taylor Swift put Travis Kelce on the map.

MEET

See the AI Debate at?Advertising Week

Break away from the generic panels of Advertising Week and listen to Dan Gardner, Code and Theory's Founder and Executive Chairman, participate in Stagwell's AI Debate — Bots vs. Brains.

Date: Tuesday, October 17th

Time: 2:10 pm EDT

Where: The Great Minds Stage