DECODE - October 26, 2023

READS

Kettle’s CEO Shares the One Thing Brands Need to Anticipate for 2024 (Medium)

Lauren Kushner, CEO at Kettle, says brands are lacking one valuable thing in their 2024 plans – creativity! Kushner has built Kettle, which is a part of the Code and Theory Network, from a tiny digital agency to the trusted creative partner to the world’s biggest brands, including Apple, Nike, T-Mobile and American Express. Learn how she believes brands can distinguish themselves in the year ahead. Read it here .?

Figma Names Code and Theory as a Key Launch Partner in New Service Partner Program

Figma announced Code and Theory as a Signature Service Partner in the launch of its new Service Partner Program. Figma is a collaborative platform to brainstorm, design, and build digital products, and Code and Theory has consistently used Figma with clients, from Amazon and Spotify to The Ritz-Carlton and CNN. As a launch partner, Code and Theory will have access to an array of exclusive resources, dedicated support, and co-marketing opportunities that will enable the agency to deliver expert services to its vast client base. Read about the partnership .

Code and Theory’s Global CTO on Creating Synergy Between Creative and Technology Teams?

Technical prowess in the age of digital transformation has become table stakes for agencies. Creative teams aren’t going anywhere and neither are the technologists, says Code and Theory Global CTO Pradeep Chelpati. Here’s how brands can cultivate a tech-forward creative culture. Read the Q&A now .?

Take a Trip Inside the Secretive Mind of Visionary Painter Hilma af Klint (Fast Company)

A new virtual reality experience has brought Swedish artist Hilma af Klint’s work to life. Klint passed away in 1944, but documented how she wanted her series of paintings titled “Painting for the Temple” showcased in a spiral-shaped building. That building never materialized in real life, but it has now—in virtual reality. Read more about the experience .?

FAKE FACTS

Taylor Swift replaces Usher for Superbowl Halftime Show as extension of NFL's 'Official 2023 Swiftie Strategy.'?

Microsoft Word turns 40. Schedules first colonoscopy.

NEW TALENT

Code and Theory Appoints Anil Hari to Lead Data, Analytics and AI (Little Black Book)

Anil Hari has joined Code and Theory as head of data, analytics and AI. Hari brings with him a wealth of experience spanning over two decades. Hari’s entry into Code and Theory further bolsters Code and Theory's leadership position at the cross-section of creativity and technology. Read more here .?