DECODE - October 10, 2024

READS

Code and Theory Network Does Tech Unlike Other HoldCo Operations (Digiday)?

Seismic shifts are impacting organizations on a grand scale. Code and Theory Co-founder Dan Gardner says enterprises will start facing the need to transform their business and, hopefully, they’ll rely on the Code and Theory Network, Stagwell’s digital transformation arm to do it. “Businesses may be thinking about some efficiency on a very siloed aspect of some AI transformation,” says Gardner. “But they are not connecting the dots that are going to be required when industries get punched in the face." Read the article.?

Synthetic Beauty Is the New Muse Driven by Machines (The Drum)?

"Synthetic beauty is a blend of the hyperreal and the fantastical, a cocktail of coded elegance that defies the boundaries of what we once thought beauty was." Data is shaping our perceptions of beauty and style. Code and Theory Chief Creative Officer Craig Elimeliah shares how brands can use synthetic beauty to anticipate and shape future consumer desires. Read the article.?

The Future of Media Is Composable, Err on Replaceability (Mediapost)?

"The future of technology requires agility; this is the Achilles heel of countless companies that are unable (or unwilling) to recognize the problem, let alone resolve it. The fix: Operate through the lens that digital transformation is not technology — it is enablement," says Code and Theory Director of Technology David Dodson. He shares how businesses can embark on their composability journeys now. Read the article.?

How Adland Dresses for Business Success Today (The Drum)?

With the rise of hybrid and remote working environments, what’s considered ‘work appropriate’ has evolved past the days of the Don Draper look. The Drum asked agencies how they view professional attire in the workplace. Code and Theory Chief Creative Officer Craig Elimeliah says personal brand is important to the agency and clients they serve. "In creative and marketing, authenticity trumps dress codes," says Elimeliah. "Suits may still exist, but we don’t subscribe to that outdated formality. We expect our team to bring their unique selves, body art and all, into every interaction, whether in the office or with clients." Read the article.?

FAKE FACTS

Terms “AI” and “authenticity” strikingly absent from this year’s Advertising Week

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ATTEND

How Financial Services Are Transforming Before Our Eyes (RSVP)?

The acceleration of technology, e-commerce and digital transactions have introduced a new era in financial services — with more changes to come. Join Code and Theory and Financial Communications Society (FCS) on October 24 at Stagwell Global’s headquarters for cocktails and networking as we dive into some of the most inspiring strategic initiatives reshaping the financial services industry. Panelists include Morgan Stanley’s Andrea Saporito, JPMorganChase’s Nikki Darden and MetLife’s Jaime Punishill with Code and Theory’s Craig Elimeliah moderating. Register for the event now.?