DECODE - November 14, 2024

READS

AI Is Transforming Customer Experience: Travel Could Be the First Stop (Forbes)?

Three problems lie at the core of today's antiquated travel-booking experiences: Tons of friction, stale visuals and digital experiences that aren't smart. In Forbes, Code and Theory, Co-founder Dan Gardner breaks down how AI could and should transform travel. "The emergence of generative AI means that traditional information architecture will become obsolete; we will quickly move from prompting AI to AI prompting us." Read the article.

Why Stagwell Is Betting Big on AI and Politics (Adweek)

"AI has required companies to rethink the ways they engage with consumers," says Stagwell Chairman and CEO Mark Penn. From powering CNN's Magic Wall and NBC's Big Board with AI to launching our own Government Experience (GX) Practice, we're proud to be the digital transformation network leading the charge across consumer experiences. Learn more in Adweek.?

How Marketers Are Applying Generative AI (Digiday)?

Generative AI is moving past the 'shiny new object' phase and has become a part of the everyday marketing world. Stagwell's Mark Penn shares why we're entering an era of application. "One cannot underestimate the workflow that will be required to make AI usable by consumers and the role our Code and Theory Network will play in bringing that about for tech and non-tech companies," he said. Read the article.??

9 Takeaways From Web Summit's Corporate Innovation Summit (Medium)

"AI's development will be nonlinear. Businesses must approach AI flexibly, recognizing that different stages of AI readiness exist simultaneously within and across organizations." This was just one of the key takeaways from the Corporate Innovation Summit at Web Summit. Code and Theory's Dan Gardner and ON_Discourse Co-founder Toby Daniels led a discussion about AI transformation across industries. Here's what you need to know.

FAKE FACTS

In response to the Onion’s acquisition of Infowars, Parler buys Vice Media.

Dwight Schrute stunned he wasn't selected as People's Sexiest Man Alive.