DECODE - March 7, 2024

ConEd’s ‘Where Clean Energy Lives’ Campaign Transforms NYC’s Power Grid & Consciousness (The Drum)?

ConEd has a momentous goal: transform the city to 100% clean energy by 2040. They tapped Code and Theory to develop and launch "Where Clean Energy Lives," a campaign that showed New Yorkers their home from a different vantage. The campaign aims to inspire collective responsibility and participation in creating a cleaner, greener future for the city and its residents. Read the article.?

MediaPost Names Best In Auto Marketing For 2023 (Mediapost)?

Attention Automotive fans: MediaPost released its picks for top automotive marketers and agencies. Lucid Motors, with its newly designed website by Code and Theory, won “Best Interactive Execution.” Code and Theory led strategy, design and engineering implementation, transforming lucidmotors.com into a digital showroom. As a result, Lucid’s website saw massive growth across its site and business. Learn more about the honor.?

The UI Groove: How to Make GenAI Riff on Anticipatory Experiences (Medium)?

Code and Theory Senior Staff Engineer Shashanka Nataraj says using Large Language Models to generate personalized code could become a reality in the field of generative AI soon. “The synergy between personalization and a unified design system holds immense potential for shaping the future of user interfaces,” says Nataraj. “With careful planning and collaboration between designers, developers and data scientists, the future of personalized, consistent and dynamic UIs is bright.” He shares how it should be navigated and implemented. Read the article.

More Workers Need Help to Become AI-Literate, LinkedIn Study Shows (Forbes)?

With the advancement of GenAI, LinkedIn predicts a 68% change in the skills required for jobs globally. However, their recent study of almost 5,000 LinkedIn members VP-level and above found that companies aren’t doing enough to leverage AI’s potential. Only 44% of U.K. businesses, 36% of Dutch businesses and 38% of French businesses are actively facilitating AI literacy within their workplace. Similar percentages were found across the globe. Forbes shares five strategies to help leaders cultivate AI literacy among their teams. Read the article.

FAKE FACTS

Friendster roars back to life after Meta and LinkedIn outages.

GenZers resolve debate on Rob Base's international status.

MEET

See You This Week at SXSW

This weekend we'll be LIVE at SXSW with Brand Innovators! Join the talk about business and brand transformation with CEO Michael Treff and ETS Global Chief Marketing & Innovation Officer Michelle Froah this Sunday, March 10 at 3:30 PM. Learn more.?