DECODE - March 28, 2024

READS

2 Minutes With … Stacy Tarver Patterson, Head of Brand Strategy at Code and Theory (Muse by Clio)?

“I believe that an empowering culture eats smart strategy for breakfast, and I try to breathe ‘we can be anything together’ energy into anyone I encounter,” says Code and Theory Head of Brand Strategy Stacy Tarver Patterson about giving back to the next generation of creatives. She shares with Muse by Clio her path to the creative industry, including her tenure at Nike. Plus, work, recent projects and individuals who have inspired her along the way. Read it now.?

Code and Theory Honored by Campaign

On March 27, Campaign honored Code and Theory during its annual Agency of the Year (AOY) awards gala, receiving an honorable mention for Digital Innovation Agency of the Year. Campaign’s AOY honor represents “people and agencies who have demonstrated creative and media excellence, effectiveness and ability to outshine their peers." View more of our work.?

Adobe’s New AI Tool Can Turn Anyone Into an Infographics Wiz (Fast Company)

Adobe is on a mission to make infographics and data more accessible. Adobe’s new generative AI tool, Adobe Project Infograph It, builds customizable infographics out of data sets and text prompts. The user can then utilize various bar charts, line charts, circle plots and more to showcase the information to their liking, with the ability to add in animation. According to Fast Company, Adobe will be previewing demo features of the tool during a Sneaks session this week. Read the article and for more about Adobe Summit, read our recap here.

Why Is AI so Bad at Spelling? Because Image Generators Aren’t Actually Reading Text (TechCrunch)?

Of all of AI’s capabilities, one thing is clear: spelling is not its forte. While image generators and text generators use different models, both struggle with accuracy when it comes to details like spelling or including the correct number of fingers on a hand. According to TechCrunch, engineers can train AI with more data to resolve the hand issue, but training it to spell is more challenging. “If we just create a whole bunch of text, they can train a model to try to recognize what is good versus bad, and that might improve things a little bit. But unfortunately, the English language is really complicated,” said Matthew Guzdial, AI researcher and assistant professor at the University of Alberta. Read the article.?

FAKE FACTS

Adobe Summit attendees buzzing about Web3.

The Mets are definitely going to win the World Series.

WATCH

Why Brands Should Prioritize Content Management Systems (WP Engine Decode 2024)

As generative AI continues to reshape our world, Code and Theory Chief Technology Officer David DiCamillo says he’s seen it be most effective in the world of content. At WP Engine’s Decode 2024 conference, he shared why clients should lean into the opportunities provided by a content management system, utilize multidisciplinary teams and integrate custom GPTs. Watch it now.?