DECODE - March 21, 2024

READS

Code and Theory Taps Deloitte's Raj Bhatia as Global Chief Technology Officer (Mediapost)?

Raj Bhatia has joined Code and Theory as Global Chief Technology Officer. He joins us from Deloitte Digital, where he oversaw digital transformation and customer-focused initiatives, leading operational and technology teams across CRM, product development, process excellence and go-to-market strategies. "Raj's extensive experience positions him as the ideal leader to guide our diverse pool of talents, whose capabilities extend beyond those found in conventional agencies,” says Code and Theory CEO Michael Treff. “With expertise in technology, creativity and consultancy housed under one roof, we are uniquely equipped to tackle the modern challenges our clients encounter.”??

Anticipatory, Insightful, Automated: Top 3 Trends to Know Heading Into Adobe Summit (Medium)?

What will the future of marketing within the Adobe ecosystem look like? We are heading to Adobe Summit March 25–28 to find out. Leading up to the big event, Code and Theory technologists mapped out three areas that will likely see vital innovation, along with tips to help implement Adobe solutions. Read the article.?

Adobe Substance 3D’s AI Features Can Turn Text Into Backgrounds and Textures (The Verge)

3D design processes are becoming more seamless thanks to Adobe’s latest integrations in generative AI. This week, Adobe released two new features for its Adobe Substance 3D design software. Their “Text to Texture” feature generates photorealistic and stylized textures through text prompts, which users can apply to their 3D models. The “Generative Background” tool allows users to generate background images for objects they’re composing into 3D scenes. These integrations will now help designers produce creative assets more efficiently. Learn more.?

SXSW 2024: Five New Consumer Trends for the C[x]O (Stagwell Global)?

This year’s SXSW provided the perfect convergence to help businesses learn about trends that are shaping consumers — from culture and commerce to digital transformation. Stagwell Global shared five trends for marketers to know to better anticipate the future and rally consumers. One noticeable trend was the value of integrating AI assistants into consumer experiences to stay ahead. “We are finally at the point where AI plus data can anticipate customer behaviors. This will boost sales in the near term as well as build affinity in the future,” says Code and Theory Chairman and Co-founder Dan Gardner. Read the article.?

Unleashing the Power of Google Colab, TensorFlow and Keras for AI Enthusiasts (Medium)?

There’s a beacon of innovation arriving in the AI and machine learning space for developers: the collaborative synergy of TensorFlow, Keras and Google Colab. With the complexities of AI unraveled, there’s a future where anyone with an idea can contribute to the technical frontier. Code and Theory Senior ML Engineer Kinar Ravishankar shares advanced techniques and resources to use these products successfully. Read it now.?

FAKE FACTS

ChatGPT learns anger after busting first-ever bracket.

37% of CPAs eager for AI to replace them so they can get back to writing their novel.

MEET

Connect With Us at Adobe Summit

Heading to Adobe Summit? We'll be on the ground March 25-28 in Las Vegas and would love to connect about the latest in generative AI, how we can empower your business with the power of Adobe and more. Reach out now and read our latest trends article about the summit.?