DECODE - March 20, 2025

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Fast Company Names Code and Theory One of the World's Most Innovative Companies (Code and Theory)?

?Fast Company named Code and Theory one of the world's most innovative companies in 2025– twice. Honors were given in both Design and Teamwork categories for Code and Theory’s ability to drive innovation, redefine industry standards and reach remarkable milestones with their clients and teams. This year, the teamwork category was added to honor companies that demonstrated a high degree of collaboration in developing new products, ideas and strategies. Thanks to Fast Company for this momentous honor. For more on this award win, read the article.?

Code and Theory Launches Inaugural Presence at Adobe Summit (Little Black Book)?

In an era where AI is fundamentally reshaping digital experiences, Code and Theory is boldly redefining industry boundaries with its new Enterprise Experience Transformation (EXT) practice. This strategic expansion is led by Code and Theory Chief Transformation Officer Cory Haldeman and represents a comprehensive response to the market's evolving needs. EXT, which was launched this week at Adobe Summit, provides solutions to accelerate GenAI’s transformative impact on customer experience. Read about the launch and schedule a meeting to discuss your next transformation.?

The Future For Agencies: Designing AI-Powered Experiences (The Drum)

AI-powered experiences have the potential to make brands tangible, interactive and essential. Left Field Labs Executive Creative Director Yann Caloghiris spoke with The Drum at SXSW about the real opportunity for brands. “Right now, many brands are in panic mode, thinking that Al is going to replace everything, so they start looking at what they can automate, where they can cut people, and how they can make more for less. But Al's real power isn't in replicating old ways of working– it's in creating entirely new ones,” he says. Read the article.?

How Instrument and Vanport Studio's Build Week Is Impacting Local Portland Businesses (Little Black Book)

This week, Instrument kicked off Build Week, a high-impact, hackathon-style event designed to fuel the growth of local businesses. Bringing together strategists, designers, producers and writers from across the country, the team will collaborate to develop tangible solutions for two emerging companies in Portland: Funnr, a web-based scheduling platform and Henderson Ave, a new canned wine brand. “With the right minds and intent, real transformation happens. This is how we push founders forward– by investing our time, talent and expertise to fuel lasting growth,” says Instrument CEO Laurel Burton. Read the article.?

‘Work Bffs Boost Productivity’ and Other Insights From SXSW (Kettle)?

If there’s one thing Kettle Managing Director Adam Levitt has learned from attending many years of SXSW, is that it’s never going to be perfect. “There will be sessions you don’t get into. Severance mugs given out at the end of the session you left five minutes early. Benson Boone will play a set without you realizing.” But between the missed moments are the unique sessions, social gatherings and enthralling networking conversations that ultimately converge into surprising insights. Levitt shares his top learnings from this year’s conference, from AI dominating every conversation to the rise of Social Health emerging as a billion-dollar industry. Read the article.?

FAKE FACTS

Pepsi acquires Poppi to aid in Doritos' digestion.

Alabama State vs. Mount St. Mary's is at the top of our bracket.

ATTEND

Reimagine Building Teams for Future of Work: Register

The future of work isn’t coming—it’s already here. As technology accelerates and AI reshapes industries, legacy ways of working don’t just slow you down; they put your future at risk. The companies that will thrive in this new era will be the ones that harness the power of technology while staying anchored in human connection and talent. Join Instrument CEO Laurel Burton and Float CEO Glenn Rogers to discuss how leaders can re-imagine building teams, collaborate, and leverage technology in this new era. Sign up.

Meet Us at The On_Discourse Summit: RSVP

The discourse about AI transformation is too big, vague, and theoretical. On_Discourse wants to steer the discourse on AI transformation in a new direction and solve small. On Wednesday, March 26, attend The ON_Discourse Summit in NYC. Unlike typical AI conferences, this event is cross-functional, hands-on and focused on "small transformations" that drive real impact. It is designed to distill epic stories about AI transformation into practical strategies for every role in the C-Suite. Join Code and Theory and On_Discourse Co-founder Dan Gardner for a talk about why solving small is a really big deal. RSVP now.?

CONTACT

Thanks for Joining Us at Adobe Summit: Book a Meeting

At Adobe Summit, Code and Theory debuted its Enterprise Experience System framework in action. The practice showcases value-realization solutions to accelerate GenAI’s transformative impact on the customer experience. Where traditional approaches fragment, our Enterprise Experience Transformation Practice integrates. We break down silos to accelerate transformation and deliver experiences that drive measurable business growth. Reach out to work with us now.?