DECODE - March 14, 2024
READS
Code and Theory Named Ad Age Business Transformation Agency of the Year (Ad Age)?
Ad Age announced their A-List, Agency of the Year awards and named Code and Theory Business Transformation Agency of the Year! This distinction honors Code and Theory for driving significant results for clients by connecting them more closely with their customers. Notable highlights include propelling Amazon Ads to be one of the company’s fastest-growing sectors and increasing YETI.com digital sales by 14% after a complete rebuild and redesign of the e-commerce experience. Learn more .
Thomson Reuters Unveils New Brand Evolution (Adweek)?
For the first time in 16 years, Thomson Reuters updated its brand to address the needs of professionals operating within an ever-evolving media landscape. They tapped Code and Theory to lead the charge. The updates signify its commitment to investing in market-leading product and tech that leverages generative AI. “Together with Thomson Reuters, we boldly reimagined their brand strategy and identity to celebrate their heritage and innovation,” says Code and Theory Group Brand Strategy Director Stef Hoffman. “With a new promise and messaging, evolved tone of voice, dynamic, new color palette, simplified logo and modernized fonts, this is now the brand of a technology company.” Read the article .?
The AI Revolution Is Coming for Advertising: Top Takeaways From Web Summit Qatar? (The Current)
AI, Web3 and human creativity — the forces shaping our agencies and companies. The Current shared insight from leaders at Web Summit Qatar about how technology is changing the future of marketing and advertising on a global scale. Code and Theory Co-founder Dan Gardner says we would have seen more advancement of Web3 if regulation occurred earlier. Yet, with issues like deepfake technologies, AI could become the backbone for Web3 to grow. “Web3, specifically the blockchain, is literally the solution to some of the problems we are seeing with AI,” says Gardner. Read the article .
How Code and Theory's Michael Treff Channeled Punk Energy to Fuel His Career (Adweek)?
CEO Michael Treff's unconventional path to Code and Theory started with skateboarding, releasing music with his punk band Closure and running indie record labels. Now, he says working with a diverse set of creatives and technologists reminds him of the passion and grit that defined his salad days. “If there’s one thing I learned in my life, from music, from art, from business — you take those constraints and you turn them into an offense." Read the article .
Why Elon Musk Had to Open Source Grok, His Answer to ChatGPT (Wired)?
Grok’s secrets will soon be revealed. Grok, Elon Musk’s chatbot and “truth-seeking” answer to ChatGPT, will be open-sourced this week by his AI company, xAI, according to a Tweet Musk shared on X. Open-sourcing Grok will make the chatbot available for anyone to download and use. The announcement comes after Musk sued OpenAI this month for keeping its code private. AI experts say this step will have a huge impact on safety, transparency and accessibility. Read the full story .
FAKE FACTS
After banning TikTok, the House casts its eye on emojis.
Following Ryan Gosling's Oscar performance, Rolling Stone ranks “I’m Just Ken” as? #1 song.
WATCH
Celebrating Women’s History Month?
As part of our installment during Women’s History Month, we brought together Code and Theory creatives and technologists on International Women’s Day to share thoughts on womanhood, their best industry advice and the change they'd like to see. “It’s crucial to amplify the voices of women sharing their success and stories,” says Head of HR and Talent Acquisition Cheryl Anjelo. “From CEOs and entrepreneurs to political leaders and social activists, there’s a wealth of inspiring journeys to be shared.” View more .
WP Engine Decode 2024: The Virtual Developer Conference?
With the AI hype, it can be difficult to discern what’s real and what’s not. Code and Theory’s CTO David DiCamillo joins WP Engine’s Decode 2024 virtual developer conference on March 19 as part of the keynote, “AI and the Future of WordPress Development.” WP Engine founder Jason Cohen and Product Manager Luke Patterson will lead the keynote and discuss a variety of topics with industry leaders, including a balanced approach to AI and WordPress integration and how AI will impact accessibility, productivity and design. Register now .