DECODE - March 13, 2025

READ

Code and Theory Named Ad Age’s B2B Agency of the Year

Amid rapid change, Code and Theory is a partner to some of the world’s most ambitious B2B companies. This year Ad Age named Code and Theory its inaugural Business-to-Business Agency of the Year for its work in redefining B2B customer experiences, demystifying martech stacks and creating real-world AI applications that accelerate growth and generate long-term value for its B2B clients. Explore a year of impact. Read the article.?

Better Hammer Syndrome: The Real Problem with AI Adoption (Meet Us At Adobe Summit)?

Better Hammer Syndrome is the habit of looking at revolutionary technologies and asking, "How can we do what we already do, just faster?" rather than "How can we completely transform customer experiences?" Ahead of Adobe Summit, Code and Theory Chief Transformation Officer Cory Haldeman shares why leaders should focus on the latter and build something that genuinely shapes their company's future. Read the article and book a meeting with Code and Theory leadership at Adobe Summit.

Former Accenture MD Adriana Rubio Joins Code and Theory Network to Lead Enterprise Experience Transformation (EXT) (Little Black Book)?

Code and Theory Network announced the appointment of Adriana Rubio as Managing Director of its groundbreaking Enterprise Experience Transformation (EXT) practice. The practice will debut at Adobe Summit, demonstrating how Creative Intelligence meets AI through an immersive activation featuring the fictional Las Vegas Desert Wolves sports team. "EXT breaks down silos between strategy, creative and technology to deliver what personalization and digital transformation have long promised but rarely delivered — turning Adobe technology from a complex investment into a powerful growth driver." Learn more.?

The Personalization Myth: How We’ve Failed and What We Can Do (Meet Us At Adobe Summit)?

For years, marketers have chased personalization, but we’ve mistaken smarter targeting for true customer connection. AI is making it easier than ever to create content at scale, but without the right systems, brands risk delivering fragmented, forgettable experiences. Code and Theory Group Creative Director of Brand Stef Hoffman shares why a Unified Brand System is the framework for personalization at scale.? “It isn’t just a safeguard against inconsistency, fragmentation and human error — it’s the framework that allows brands to deliver personalization how it was meant to be: not just for the brand but for the customer.” Read the article and book a meeting with Code and Theory leadership at Adobe Summit.?

How Women Founders Are Building a New Kind of Industry (LBB)

For International Women’s Day, LBB asked agency and creative founders what they’ve learned throughout their career and how they’re shaping the workplace. Left Field Labs Co-founder and CEO Sarah Mehler says she found that emotional intelligence is the key to unlocking sustainable growth for her teams and clients. Mehler integrated creative teams, expanded leadership competencies to embrace emotional intelligence and built systems that actively seek diverse perspectives. “The results? Our strongest revenue growth in 17 years and 50/50 gender parity across our executive team.” Read the article.?

FAKE FACTS

Google says its Gemini Robotics model can't wait to try its first green beer this weekend.

After 17 years, HTML 6 to be released next week with better header technology.

ATTEND

Let’s Connect at Adobe Summit

We’re headed to Las Vegas March 18 - 20 to join thousands of industry leaders at Adobe Summit. Join us to learn how our newest innovations leverage Generative AI to scale systems and enhance your business. Plus, Co-founder Dan Gardner and CEO Michael Treff will take the Summit stages for two impactful sessions on Wednesday. Subscribe to our newsletter to stay updated on the latest insights from Summit and schedule a meeting with Code and Theory. Learn more.?

How Site Search Can Make or Break Your Web Redesign

A website redesign is more than just a facelift; it’s an opportunity to respond to how users engage with your institution online. Yet many redesigns focus on look and feel, overlooking how users actually navigate their sites. That’s one reason web redesigns can fail. Mediacurrent Managing Director Elliott Mower joins SearchStax Digital Strategist Jeff Dillon and SearchStax Director of Product Design and UX Jean F. Boisvert to share real-world use cases and strategies for integrating search into your redesign from day one. Sign up.?

Reimagine Building Teams for Future of Work

The future of work isn’t coming—it’s already here and it’s people-first, driven by talent and powered by tech. As technology accelerates and AI reshapes industries, legacy ways of working don’t just slow you down, they put your future at risk. Join Instrument CEO Laurel Burton and Float CEO Glenn Rogers to discuss how leaders can re-imagine building teams, collaborate, and leverage technology in this new era. Sign up.