DECODE - June 23 2023

AI-Powered B2B Marketing: Landmines and Goldmines

Let's uncover the current landscape of AI adoption in marketing strategies and discover if companies are leveraging its power, both now and in the future. Don't miss out on this insightful discussion with an incredible lineup of industry experts, including our very own Dan Gardner.

Watch the full video?here.

Code and Theory's?Brent Buntin Talks Tech and Strategies with Mark Grether (YouTube)

A lot of interesting conversations are taking place this year at The?Cannes Lions?International Festival of?Creativity. Join our CGO, Brent Buntin, in this intriguing conversation with Mark Grether, VP and General Manager of Uber Advertising, where they discuss the emerging technology, creativity and strategies?Uber Advertising uses to boost user engagement.

Ignore the Sceptics, Brands Can Be Built on Digital Platforms?(MarketingWeek)

It's high time we shift our focus towards prioritizing the utilization of tools that are effective in the present, rather than relying on outdated methods or waiting for potential solutions in the future. Discover the key insights on how forward-thinking brands are leveraging digital platforms to create meaningful connections with their audience, drive engagement, and foster brand loyalty.

3 Truths About Pride This Year (Medium)

At Code and Theory, we believe in the transformative power of Pride and its ongoing importance in our society. In this thought-provoking piece our Group Director of Inclusive Design and Marketing, Kirstyn Nimmo, delves into the evolving nature of Pride celebrations and the profound impact it has on fostering inclusivity and authenticity.

If?the?‘Secret?Invasion’?Title?Credits?Aren’t?an?Ethical?Use?of?AI?Art,?What?Is? (TechCrunch)

AI art, like the "Secret Invasion" title credits, raises ethical questions. Transparency, consent, and attribution are key. Collaboration and dialogue among artists, technologists, and ethicists are crucial to shape a responsible future where human creativity and AI assistance coexist harmoniously.

FAKE FACTS:

87% of Cannes attendees just realized that just talking about AI isn't going to cut it anymore.

95% of Zoom meeting attendees wish there was one less person on the call.