DECODE - July 20 2023

Media Buying Briefing: The Way To Beat Bad AI? Anticipate Consumer Needs and Invest in Predictive Capabilities?(Digiday)

“Personalization was how it was done the past decade. The next decade will be anticipation,” says Code and Theory co-founder and executive chairman?Dan Gardner?while talking about AI.?Read on to hear about how to combat some of the wastage and poor quality of inventory exacerbated by artificial intelligence tools.

LLaMA 2: How To Access and Use Meta's Versatile Open-Source Chatbot Right Now (VentureBeat)

Everything you wanted to know about Meta’s open-source large language model but was afraid to ask. Here VentureBeat digs into the latest significant entrant into the AI arena.

Code and Theory Gets Recognized at The New York Festivals Advertising Awards?(Code and Theory)

Code and Theory is honored to have been nominated for a New York Festivals award. With a small budget and a lightning-fast timeline, there was no way to outspend Caesars, FanDuel, and DraftKings. We needed a moneyball approach to creating a campaign that could put Tipico in the hearts, minds, and hands of Ohio sports bettors. To ‘Win Ohio,’ as the brief stated, we knew we had to make Tipico a Cinderella story and we did. Read more?here.

Reasons For The Sharp Decline In Popularity For Threads (Social Nation)

Initially soaring to over 100 million users in just five days, Threads was hailed as the fastest-growing app in history. However, Threads has encountered its share of challenges in retaining its user base and fostering long-term engagement. As the app charts its course forward, the challenges it faces are an opportunity for growth and improvement. We believe that addressing user engagement concerns and exploring new features will be crucial for sustaining long-term success.

FAKE?Facts

• Liberty Mutual Insurance?is replacing Limu Emu with LLaMA 2.?
• Vegas Orb refurbished as a snowglobe to combat the city's heatwave.