DECODE - July 17, 2023

Do Marketers Need To Pay Attention to Elon Musk’s Latest Venture, xAI?(The?Drum)

“xAI is further proof that we will continue to see advancement at a rapid pace across all the AI companies and that it's too soon to choose a singular platform to bet your AI transformation on," says Dan Gardner, co-founder and executive chairman of Code and Theory.?Read on to learn more about the latest entrant in the AI arms race.

Bases Loaded for Major League Baseball's European Expansion (Adweek)

As the renowned adage goes, "Content is king," and in the world of sports marketing, it reigns supreme. Major League Baseball recognizes this truth and is leveraging captivating content to fuel their expansion into Europe. By tailoring their storytelling approach and creating compelling experiences, they are effectively engaging a diverse audience across borders.

Here’s How 7 Major Ad Agencies Are Currently Using AI?(The Drum)

Which agencies are leading the charge in embracing the potential of AI? Code and Theory leads the list. Our?chief technology officer David DiCamillo explains how we are leveraging our partnership with Oracle to deliver AI at scale.

Geopsychology: Your Personality Depends on Where You Live (Big Think)

Ever pondered the intriguing connection between personality traits and different regions? Geopsychology holds the key. By delving into the fascinating realm of geopsychology, we gain invaluable insights into human behavior that can fuel tailored strategies, resonating with specific regions and their distinct personality traits. From a psychological standpoint, it's captivating, but for your business, it unlocks untapped potential.

How Office Control Freaks Can Learn to Let Go (Harvard Business Review)

In today's fast-paced and dynamic workplaces, traditional control-focused management approaches are becoming outdated. The article sheds light on the transformative power of letting go and entrusting teams with autonomy and decision-making responsibilities. By doing so, leaders can unlock the full potential of their employees and create a culture of innovation and growth.

FAKE FACTS:

Johnny Cash singing?'Barbie Girl' just hit N. 1 on Billboard.?

xAI early adopterswill receive a free ride on SpaceX.