DECODE - January 4, 2024

READS

Figma Is Betting its AI Can Make Meetings Less Terrible—Even Without Adobe’s Backing (Fast Company)

Figma is on a mission to revolutionize not only how we meet virtually, but how we collaborate, with FigJamAI, their new AI tool. At Code and Theory, Figma is the digital whiteboard in meetings with clients and coworkers. Creatives use FigJam to collaborate on design in real-time while engineers code in Figma’s dev mode environment. Co-founder Dan Gardner explains why these AI-infused tools are essential for innovation. Read the story .

WTF Is Anomaly Detection? (Digiday)

As AI develops, brands need to get serious about deploying strong anomaly detection tools. Through data analysis, agencies and partners can identify suspicious patterns and help prevent harmful data. Code and Theory's Dave DiCamillo explains why it's important these tools have human oversight. Read the article .?

AR/VR Collaborations In the Realm of Interactive Creativity (Top Interactive Agencies)

“VR’s strength is immersion,” says Peter Steiner, Senior Design Director of Code and Theory. “While the VR hype has deflated in the past few years, it’s actually an extremely exciting medium. The strength of VR lies in its unparalleled ability to evoke a sense of place.” AR and VR are transformative tools in an evolving digital landscape. Top Interactive Agencies asked brand experts about AR and VR integration into creative workflows, challenges, opportunities and the future of using these technologies for storytelling. Read the report .?

Agencies Hope AI Helps With Content Transparency, Anticipation and Commerce In 2024 (Digiday)

Generative AI is already affecting the advertising industry in many ways and will only continue to impact more corners of marketing in 2024. "In the next shift toward anticipation, AI will be able to help agencies and marketers look at forward-leading indicators to anticipate people’s future needs before they ask for it,” says Code and Theory’s Dan Gardner. From social commerce to regulatory outlook, see what industry leaders are saying in Digiday .

The Year Ad Tech Went To The Cloud (Ad Exchanger)

The Ad Tech world made major shifts in 2023 as companies strayed away from owning their own servers and embraced cloud-based infrastructure. Privacy compliance, the immersion of generative AI and offerings from Snowflake, Amazon and Google are just a few of the reasons why. Read the article .

FAKE FACTS

ChatGPT’s New Year’s resolution is to train itself not to need human prompts.?

American pediatricians say kids need less fresh air and more screen time.

MEET

See You at CES

2024 has arrived. First stop, CES! From January 9-12, we will join Stagwell live in Las Vegas for custom floor tours, live content studio interviews, and networking events. We can’t wait to see you there. Learn more about the event !