DECODE - February 2, 2024

READS

Shift Your Perspective on Emerging Tech From Novelty to Necessity (Medium)

This is a pivotal year for businesses. The ones that embrace AI and tech can take off exponentially. The ones that don’t will fall behind. Code and Theory Head of Engineering Sunil Kalkunte shares why integrating technology with strategic decision-making sets the stage for the next era of innovation and customer connection. Plus, there are five things leaders aren’t thinking enough about at the moment, but must to survive. Read the article.?

Star Tribune Selects Code and Theory for Digital Relaunch (Adweek)

One hundred fifty-seven years, seven Pultizers and one storied legacy as the largest news organization in the Midwest. Star Tribune selected Code and Theory as their digital agency of record to relaunch their web and app properties to create a leading model for local news. “We want Minnesotans to know that we are thankful for their support and the Star Tribune will be there for them for the long haul,” says Star Tribune Chief Product Officer Aron Pilhofer. “There was no better agency than Code and Theory to lead this charge.” Read the article.

Volvo Unveils Its New Code and Theory-Created Digital Experience (Mediapost)?

Today’s truck drivers are more tech-savvy than ever before. Code and Theory partnered with Volvo Trucks North America to launch their new digital experience and attract tech-forward truckers. We led the digital strategy and design for Volvo’s new website to coincide with the reveal of their new VNL truck. Learn more about the partnership.

Why Are Robots So White? (Fast Company)

Do robots have a diversity problem? Mark Paterson, professor of sociology at the University of Pittsburgh, seems to think so. He says it starts at the design stage where choices tend to embody the clinical, clean look typified by shiny white plastic, similar to the ubiquitous tech products we know and love (e.g., the original iPod). Social robots and their cousins, socially assistive robots, are designed to interact with diverse groups. Yet the lack of diversity in their outward appearance may exacerbate societal inequity. Read about it in Fast Company.

FAKE FACTS

Google Translate's new feature now helps you understand your cat. Cat's pissed.?

Apple Vision's new goggles help you avoid seeing couples canoodling this Valentine's Day.

WATCH

Anticipate 2024: Designing With the Future in Mind

You can’t fully predict the future, but you can prepare for change. Code and Theory's Kristen Cromer speaks to the importance of flexibility and experimentation when adopting AI and other new technologies this year. View it now.