DECODE - December 5, 2024

READ

OpenAI Is Eyeing Ads — But Getting It Right Will Be a Tricky Balancing Act (The Drum)

OpenAI is considering integrating ads into its suite of AI products, including ChatGPT.? While some say the change could drive revenue, others argue that it comes with risks. Code and Theory Chief Creative Officer Craig Elimeliah says that if OpenAI does take this route, they should ditch traditional ad banners and embrace tools or experiences that serve the user. “They have to improve the experience, not [just] ‘dis-interrupt’ it,” he says. The Drum shares how this decision could shape the future of the industry. Read the article.?

Sarah Mehler of Left Field Labs on Generative AI (Muse by CLIOS)?

"Generative AI is not just augmenting human capabilities. It’s fundamentally redefining the creative process. What happens when we combine the best of human intuition with machine-powered analysis? It’s limitless," says Left Field Labs founder and CEO Sarah Mehler. She shares some of her favorite tech-infused projects, strengths and inspirations with Muse by CLIOS. Read the Q&A.

What Marketers Can Learn From a Timothée Chalamet Look-Alike Contest (Muse by CLIOS)?

From Timothée Chalamet to Glen Powell, look-alike contests have entered their prime. According to Code and Theory Chief Creative Officer Craig Elimeliah, this is because in a world divided by politics, technology and media, people are gravitating toward simplicity to connect. While complexity distracts. “Too often, our strategies layer data with reams of nuance, messaging matrices and endless revisions. It’s the nature of our world … but simplicity cuts through. Simplicity gets noticed. It gets remembered. Most importantly, it delivers results,” says Elimeliah. Read the article.?

?What OpenAI's Autonomous Agent Could Mean for the Creative Industry (Ad Age)

OpenAI's Operator is bringing the spirit of a human operator into a new era — with an AI twist. Code and Theory Chief Creative Officer Craig Elimeliah says it could be an incredible tool for creatives and marketers. "Operator combined with creativity could make connections with customers more human, straightforward and reassuring — just the way we like it," said Elimeliah. Read about it in Ad Age.

WATCH

Innovating at the Intersection of Sports, Technology and Creativity (Web Summit Lisbon 2024)

Code and Theory Co-founder Dan Gardner, NBA legend Carmelo Anthony and The Hollywood Reporter's Nekesa Mumbi Moody conversed about the future of sports. "We are in the imagination phase of how technology will impact sports. It’s not inconceivable that we will soon have an experience that feels like we are sitting courtside with Melo," said Gardner. View the video.?

FAKE FACTS

Spotify Wrapped AI goes rogue. Admits vinyl sounds better.

97% of people have already forgotten ‘brain rot’ is the Oxford Word of the Year.

LISTEN

Why the Governmental Sector Should Embrace Digital (The Geek Within)

The government sector has a significant opportunity to embrace digital. Code and Theory Managing Director of Citizen and Government Services Dominic Sale joins host Jeremy Wood on The Geek Within podcast to discuss how his work with Code and Theory could shape it. “Coming into a company that is doing the most cutting-edge things in AI and are building experiences that haven't been built before — we deserve that kind of stuff in government." Listen now.