DECODE - August 18, 2023

Want AI Success? Better Get Your First-Party Data in Order

AI feels like “magic” and tech that is impossible to understand, but the reality is that it’s just data — data that is normalized, packaged, and comprehensible to a computer. Hear from?Code and Theory CTO David DiCamillo in Little Black Book about how brands can unlock the power of AI at speed and scale.?

Agencies weigh the pros and cons of generative AI as political advertising grows

$15B. That's the political ad spend?Statista is projecting for the upcoming 2024 election,?surpassing every record to date. Agencies will be at the center of directing how much of that $15B will be connected to generative AI. Hear from leaders across the political and agency spectrum in Digiday on the implications and ethics of AI impacting?political advertising.?

Never Read Comments Again. Amazon Launches AI-generated Review Tool

Sometimes endlessly scrolling through comments is the best way to get a pulse on the quality of a product. Amazon's new generative AI tool takes the hundreds and thousands of product reviews,?captures the combined sentiment and consolidates it all into a single paragraph review. Scary or awesome? Learn more in the Verge.

Code And Theory Relaunches Ritz-Carlton's Digital Presence

Luxury transcends image or product. It's a feeling. And it's rare. The Ritz-Carlton partnered with Code and Theory to capture and create a new dimension of luxury with its curated collection of websites, which officially launched last week. From Ritzcarlton.com to 110+ individual hotel sites, RitzCarltonReserve.com , and the six Reserve property websites – each site is designed to resonate with the brand's future vision.

“We worked to strategically, and visually, convey a luxury experience across the entire digital journey. We reimagined a guest-centric site structure to facilitate booking and exploration of content,” said Mike Treff, CEO of Code and Theory.?See the work in Adweek.

In less than one minute you can shape the conversation at SXSW 2024. Please vote for Code and Theory's panels and workshops below, curated to showcase the growing creator economy, how brands can become more inclusive, and why AI can, and will, benefit healthcare.

On the Offensive: Can Athletes and Creators Own Their Brands Right Now? ??Featuring Code and Theory’s Dan Gardner, Brooklyn Nets star Spencer Dinwiddie and Calaxy CEO Solo Ceesay.

Don’t Say ‘Diversity.’ What Inclusion Actually Sounds Like? ? A workshop led by Group Director of Inclusive Design and Marketing, Kirstyn Nimmo.

Vital Signs of Hope: Optimism for AI in Healthcare? ? Featuring?Sutter Health’s Chief Innovation Officer, Chris Waugh, and Haog Health’s Chief Digital Officer, Kathy Azeez-Narain, and moderated by Michael Treff, CEO at Code and Theory.

FAKE Facts

36% of brand name legal reviews are?rejected?because the lawyers dont like them either.

29% users of artificial intelligence?can't spell intelligently.