DECODE - April 4, 2024
READS
It's Time to Fuse AI and Blockchain: 5 Ways to Do It (Mediapost)?
The fusion of AI and blockchain could be a revolutionary step forward. According to Code and Theory Staff Engineer Siddharth Choudhary, the integration represents a singular, forward-moving trajectory in the digital landscape. “The fusion creates unparalleled opportunities for innovation, efficiency and security, setting a new standard for the functionality and adaptability of smart contracts," Choudhary says. He shares five guidelines for navigating this complex yet rewarding landscape in MediaPost. Read the article .?
Think Future-Forward but Have a Grasp on Your Current Consumers, Says Sr. Director of Production Danielle Marcuson (Medium)?
"Last year, we saw a lot of uncertainty around the economy and clients being cautious about spend and risks," says Code and Theory Senior Director of Production Danielle Marcuson. "While many unknowns exist, we are beginning to see clients making bolder moves." She shares why businesses should think future-forward but have a grasp on current consumers, and discusses the value of building strong interpersonal relationships among teams. Read the Q&A .?
How Agencies Are Embracing AI Technology (The Drum)?
The emergence of AI has transformed agencies' creative processes. "We already look different today because of AI. Be prepared to see something even more radical a year from now,” says Code and Theory Executive Chairman and Co-Founder Dan Gardner. He shares with The Drum how Code and Theory has redefined creativity while evolving in the ever-changing tech landscape. “The arcane concept of traditional 'creativity' is definitely over. In terms of our staff, that’s an energizing proposition, not a scary one, because people work at Code and Theory to drive change, not repeat the past.” Read it now .?
Generative AI’s ‘Snoopy Problem’ Makes Avoiding Copyright Infringement a Challenge (Fast Company)
The generative AI explosion has sparked a lot of creativity accompanied by copyright and intellectual property concerns. Companies and individuals using these AI tools to produce creative work may be vulnerable to these issues, unwittingly infringing on existing copyrights. Fast Company explores the cause of this issue, how to build guardrails and why a combination of legal and regulatory guidelines may be the best bet to ensure copyright safety. Read it now .?
Code and Theory Nominated for Four Webby’s, Short-Listed for the ANDYs and The One Show?
Award season is upon us! Code and Theory is honored to be short-listed for awards from The One Show, The ANDYs and The Webby Awards for our work with Amazon Ads, YETI, Sutter Health and Lucid Motors. We're thrilled to have earned four nominations and two honors in partnership with our clients out of more than 13,000 Webby submissions. The voting period is open now. Vote below:?
FAKE FACTS
Solar Eclipse says it could appear in more areas for states that become paid sponsors.
Apple spatial personas' uncanny accuracy features BO and morning breath.
ATTEND
Attend Yext Insights: Search Engine Optimization (Yext)
Every marketer wants to gain an SEO edge for their financial brand. But the search landscape, rules and regulations are constantly changing — and it can be costly or time-consuming (sometimes both) to keep up with best practices. On April 25, 2024, join Code and Theory’s Head of Product Strategy Pat McQueen in partnership with Yext in a dynamic conversation, “How Financial Service Brands Are Seen & Recognized in Search Today,” as a part of the Yext Insights: SEO virtual event. Gain a deeper understanding of what’s happening in search and what you can do to keep your financial institution ahead of the curve. RSVP today .