DECODE - April 25, 2024

READS

Code and Theory Leads ETS Global Rebranding Project (Mediapost)

ETS, the company best known for its education tests, just got a whole new look and feel. Code and Theory led the rebranding project, which included an updated logo, brand architecture, a refreshed design system and the development of a new website experience. "With our brand relaunch, we’re not only supporting what people know and can do, but reintroducing what ETS knows it can do for businesses, governments and learners across the globe as the leader for education and talent solutions," says Michelle Froah, Global Chief Marketing and Innovation Officer at ETS. Read the article .?

How Ad Buyers Are Advising Clients as Possible TikTok Ban Looms (Adweek)?

TikTok may be banned again soon. How can brands best prepare? Code and Theory Co-founder Dan Gardner says advertisers with a strong digital strategy that engages consumers beyond a singular platform shouldn’t fear it. “Ultimately, if there’s one thing we’ve learned from platform or algorithmic changes in the past, it’s that if you’re a business that relies only on one platform and one algorithm, then you will be at risk because the landscape always changes, regardless of the reason,” says Gardner. Read the article now in Adweek .

How One Creative Stopped Worrying and Started Loving Slack (Muse by CLIO)?

It may be time to give the “big S” — Slack— its due, says Code and Theory Creative Director Nick Francis. He wasn’t thrilled to log onto another new platform when he first joined in 2017. But over time, he’s gained a new love for Slack, which he deems a “culture-building innovation.” Francis shares why it has become one of the most essential technological aspects driving his freedom in a remote and hybrid work environment and how he’d like to see the platform evolve with AI. Read the article .?

Evolve Your Craft to Adapt to the Tech Landscape, says Code and Theory’s Tara Bennett (Medium)?

“AI is becoming more and more a part of our world, and in order to stay relevant, we need to follow suit,” says Code and Theory Director of Resource Management Tara Bennett. She shares the importance of forging a strong culture, training talent as technology evolves and how creating best-in-class work motivates her teams. Read the Q&A .?

Adobe’s New Photoshop Turns AI Into a Practical Superpower (Fast Company)?

Transforming your creative with Photoshop has become more seamless thanks to new generative AI features. Photoshop (beta) and Adobe Firefly 3 now delivers more realistic text to prompt modifications with five new features, including its Generative Fill with Reference Image tool. Screenwriter and producer Jesus Diaz says these changes help Adobe stay competitive against other big names in gen AI. “Combined with a smart UX that millions of creatives already understand, Adobe might actually have an edge, yet,” says Diaz.” Read the article .?

FAKE FACTS

The Webbys submission date extended to April 29.

Mr. Irrelevant now the coveted draft spot after Brock Purdy's success.