DECODE - April 18, 2024

READS

Behind the Thomson Reuters Rebrand With Its CMO (Ad Age)

“Modern, technology-driven and fresh” is how Thomson Reuters CMO David Carrel describes the company’s first rebrand in 16 years and everything that went into it. On a recent episode of Ad Age’s Marketer’s Brief podcast, he shared why it was the right time to partner with Code and Theory for the brand refresh. Learn more .?

The Key to a Successful Agency Collaboration (The Drum)

How can agencies work better together on client projects? "Check in regularly, especially when there is tension. Working through issues together can build rapport and trust and ensure a better outcome for clients," says Code and Theory Head of Strategic Accounts Kristen Cromer. She shares the importance of being consistent, direct and professional when collaborating with other agencies. Read the article .?

What’s Brewing in Adobe Labs and How It Can Help Your Brand (Little Black Book)

New Adobe Creative Cloud features may be coming to your products soon! This year’s Adobe Summit Sneaks sessions, hosted by Shaq, previewed what’s brewing in the Adobe Labs collection and potential new features coming to Experience Cloud. Attendees from Code and Theory share how brands could take advantage of each update and how they could be improved to meet future marketplace needs. Read it now .?

The Internet Really Is a Series of Tubes (The Verge)?

Underneath the ocean, thousands of miles of garden-hose-shaped internet cables keep our global data moving between continents. According to The Verge Investigations Editor Josh Dzieza, the 500 cables are constantly breaking and 20+ ships stationed around the world race to fix each cable as soon as it breaks. “The ships are a critical component of the internet that so far have been able to keep things running, but it’s pretty lean, says Dzieza. “If there were a major event, it would be challenging to do this job.” Learn more .??

Code and Theory CEO Michael Treff to Judge Cannes Business Transformation Lions (Cannes Lions)

Cannes Lions revealed the line-up of global experts selected to honor the world's best creative work for its award show this June. Code and Theory CEO Michael Treff was chosen as a Creative Business Transformation Lions juror. Work from around the world will be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, which runs from June 17 to 21. Learn more .?

FAKE FACTS

Eagles sue Jets over lookalike uniforms and were angered by new “Fly, Jets Fly” slogan.

86% of weed lovers will forget which day 4/20 is.

VOTE

Today Is The Final Day to Vote For The Webby Awards

Time is running out! Code and Theory, Rhythm and Mediacurrent partnered with their clients to produce transformational work and received Webby Award nominations. View the projects below and vote now!?

• Scout by Sutter Health
• Amazon Ads: Ads That Work as Hard as You Do
• YETI: Map The Gaps in Products and Services and Best Use of Online Media
• Prometheus Real Estate Group
• Rhode Island School of Design

ATTEND

RSVP for Upcoming Yext Insights Event (Yext)

Every marketer wants to gain an SEO edge for their financial brand. But the search landscape, rules and regulations are constantly changing — and it can be costly or time-consuming (sometimes both) to keep up with best practices. On April 25, 2024, join Code and Theory’s Head of Product Strategy Pat McQueen in partnership with Yext in a dynamic conversation, “How Financial Service Brands Are Seen & Recognized in Search Today,” as a part of the Yext Insights: SEO virtual event. Gain a deeper understanding of what’s happening in search and what you can do to keep your financial institution ahead of the curve. RSVP today .?

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